Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my...
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Sep 29, 2026 · 19:14
Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list of everything that needs fixing and try…
Sep 24, 2026 · 6:30
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly…
Sep 22, 2026 · 21:19
I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the…
Sep 17, 2026 · 6:48
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because building a…
Sep 15, 2026 · 43:26
When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita Nair has built Amicreative into a…
Sep 10, 2026 · 6:14
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just…
Sep 8, 2026 · 35:55
Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon . Lisa has been building businesses around her…
Sep 3, 2026 · 7:19
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just…
Sep 1, 2026 · 35:27
What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt , that moment became the reason she built a business with…
Aug 27, 2026 · 5:37
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just…
Aug 25, 2026 · 14:14
What did it cost you to not do Paper Camp last round? Not what it costs to join the program — we'll get to that. I'm talking about the other number. The invisible one. The…
Aug 20, 2026 · 10:54
Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being run like…
Aug 19, 2026 · 11:15
"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of…
Aug 18, 2026 · 12:22
You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap…
Aug 13, 2026 · 6:59
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly…
Aug 11, 2026 · 20:40
Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different experiences during…
Aug 6, 2026 · 9:58
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible…
Aug 4, 2026 · 21:59
Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease. Over the years, I have…
Jul 30, 2026 · 8:21
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible…
Jul 28, 2026 · 38:34
Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie…
Jul 23, 2026 · 8:56
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible…
Jul 21, 2026 · 42:43
Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are…
Jul 16, 2026 · 5:27
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Jul 14, 2026 · 22:15
You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up.…
Jul 9, 2026 · 9:03
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible…
Jul 7, 2026 · 20:16
Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale ? Unfortunately, the answer is it…
Jun 30, 2026 · 2:32
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our…
Jun 25, 2026 · 9:48
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible…
Jun 23, 2026 · 33:16
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close…
Jun 18, 2026 · 10:08
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Jun 16, 2026 · 38:29
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide…
Jun 11, 2026 · 5:17
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly…
Jun 9, 2026 · 41:33
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice , an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift…
Jun 4, 2026 · 9:58
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just…
Jun 2, 2026 · 33:31
Today I am joined by best selling author Austin Kleon , the author of Steal like an Artist , Show Your Work , Keep Going , and his newest book, Don't Call It Art . This…
May 28, 2026 · 8:24
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
May 26, 2026 · 7:31
Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
May 21, 2026 · 4:48
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
May 19, 2026 · 16:11
Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is…
May 14, 2026 · 12:10
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just…
May 12, 2026 · 12:19
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community . The case study is about email segmentation. This is a really good…
May 7, 2026 · 6:46
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
May 5, 2026 · 24:38
This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists . Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of…
Apr 30, 2026 · 7:34
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Apr 28, 2026 · 35:13
Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action.…
Apr 23, 2026 · 6:48
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Apr 21, 2026 · 38:27
This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew . Andrew has a really interesting pathway into the stationery world. He started selling…
Apr 16, 2026 · 7:41
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Apr 14, 2026 · 21:28
We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort. It's an intense four weeks, for me, for our coaches,…
Apr 9, 2026 · 7:52
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or…
Apr 7, 2026 · 41:41
Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit…
Mar 31, 2026 · 37:04
This week I'm joined by content strategist Kaila Uli . If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are…
Mar 24, 2026 · 35:35
This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art . If you're not familiar with Goodtype, it…
Mar 17, 2026 · 29:32
This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you…
Mar 10, 2026 · 39:34
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
Mar 3, 2026 · 28:04
Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
Feb 24, 2026 · 31:08
Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe…
Feb 19, 2026 · 8:01
Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze . I hope you've enjoyed this series. If you haven't listened,…
Feb 17, 2026 · 9:00
Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student. Brianna Reagan of Brianna Reagan…
Feb 12, 2026 · 6:47
I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop . Before we dive in, I wanted to remind you about the free…
Feb 10, 2026 · 7:59
Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free workshop that I'm…
Feb 3, 2026 · 35:01
Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie…
Jan 27, 2026 · 30:16
One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story. Today's…
Jan 20, 2026 · 28:08
You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This…
Jan 13, 2026 · 25:46
Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG . Isabella MG is a Latina-owned stationery brand known for its cheerful,…
Jan 6, 2026 · 36:27
This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper . Stephanie has been on the show a few times, sharing how…
Dec 23, 2025 · 1:36
The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6,…
Dec 16, 2025 · 35:16
Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie . She's one of our Paper Camp…
Dec 9, 2025 · 13:04
Today, I'm sharing a case study and an analysis that I originally shared with our LABS members . The reason I'm doing this is, one of the most valuable things that we can do as a…
Dec 2, 2025 · 36:29
On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business…
Nov 18, 2025 · 7:44
I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical…
Nov 11, 2025 · 17:32
One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest…
Nov 4, 2025 · 33:15
Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these…
Oct 28, 2025 · 15:10
Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday…
Oct 21, 2025 · 34:18
According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and…
Oct 14, 2025 · 18:05
I'm going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're…
Oct 7, 2025 · 14:28
I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these little breaks…
Sep 30, 2025 · 15:02
If you are anything like my clients in LABS , you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on…
Sep 23, 2025 · 18:57
I am recording this episode the same week that we are running week three of Paper Camp , which is our marketing week. Marketing week is where we talk to buyers about their buying…
Sep 16, 2025 · 39:33
Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales.…
Sep 9, 2025 · 41:43
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
Sep 2, 2025 · 10:51
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
Aug 26, 2025 · 36:02
Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you…
Aug 19, 2025 · 22:24
Have you been thinking about joining us for Paper Camp , but aren't sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're…
Aug 14, 2025 · 27:07
I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY…
Aug 12, 2025 · 35:26
I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade…
Aug 7, 2025 · 19:50
We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about…
Aug 5, 2025 · 38:59
I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one…
Jul 31, 2025 · 14:36
Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are…
Jul 29, 2025 · 10:06
It is that time again. We are now accepting Paper Camp scholarship applications . If you have wanted to attend our wholesale intensive coaching program, but you need a little…
Jul 24, 2025 · 15:58
One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's…
Jul 22, 2025 · 12:17
Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be…
Jul 15, 2025 · 29:58
Hey friend. You know how much I love sharing success stories here on the podcast and this week is no exception. I had the pleasure of connecting with Carley Hussain of Parcel…
Jul 8, 2025 · 53:28
Hey friend, it's Brittney Lynn. I know you're likely expecting Katie Hunt and I promise she is featured in this episode. If we haven't met before, I am Katie's publicist and I am…
Jun 24, 2025 · 2:23
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our…
Jun 17, 2025 · 15:20
When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the…
Jun 10, 2025 · 16:44
It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is…
Jun 3, 2025 · 35:33
I'm excited for today's episode because we've got Pat Flynn from Smart Passive Income . Pat is a father, a husband, a lifelong learner, and, honestly, one of the most generous…
May 27, 2025 · 27:52
This week's podcast topic has been highly requested, and so I'm happy to bring it to you today. I invited Skye Watterson who is an ADHD strategist, coach, and the founder of…
May 15, 2025 · 45:04
We are back with part two of my conversation with Jessica Totillo Coster , covering the State of the Product Industry survey . You can listen to part 1 by heading to…
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