458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt — Proof to Product

What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt , that moment became the reason she built a business with several ways to earn. Melissa shares her path from design director at Waverly Fabrics to running her own stationery and watercolor brand, and how a sketch on a piece of copy paper turned into a line of watercolor kits that has sold more than 1,000 units.

In this episode, you'll learn:

Why Melissa decided never to rely on one client again, and the five revenue streams she built instead: wholesale, teaching, licensing, art commissions, and direct-to-consumer
How her first wholesale account came from a former Waverly colleague's referral, and why the network you already have matters
Why she limits commissions and in-person classes to avoid burnout, and how that burnout led her to turn her teaching into a product
How adding a higher-priced product raised her average order value, brought in new types of stores, and led to in-store teaching opportunities
The inventory lesson from her first big trade show orders: she under-ordered brushes, shipped a few weeks late, and not one retailer canceled

Today's episode is brought to you by our Is Wholesale Right for You workshop . Wholesale is not the only way to make money selling your products. Selling in bulk to retail stores that order multiple times a year instead of relying on one-off direct-to-consumer sales— yes please!

Whether you are brand new to wholesale or you've hit a sales plateau, this free 25-minute on-demand workshop will give you actionable steps that you can take to strengthen your wholesale sales and marketing right away.

You can view full show notes and more at http://prooftoproduct.com/458

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