426 | Amazon is Listing Brands' Products Without Consent, Angie Chua, bobo design studio
Proof to Product · Jan 20, 2026 · 28:08
Proof to Product · Jan 20, 2026 · 28:08
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You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands.
Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell on Amazon. To find your products listed on Amazon when you did not choose to do so, that's a lot to swallow, right?
But it also creates a lot of logistical headaches. So as an example, items were listed on Amazon with incorrect photos or product descriptions. Discontinued or no longer in stock items were listed and many brands did not even know that their products had been added to Amazon until they heard about it on social media and searched for their brand.
My guest today is Angie Chua of bobo designs. Angie has been vocal on social media, sharing information and the steps that she's taken to protect her products and brand.
This is a developing story, but Angie shares what she's learned, the steps she has taken to remove her products from Amazon and we talk about why this is bad for small businesses.
There's a lot of folks out there that are thinking, isn't this great visibility for small business? And the answer is, no, it's not.
If you are looking for a community of folks who are talking about current events that affect product businesses in real time, come join us in LABS. We have trainings, templates, coaching calls and all the things, but we also share solutions for real time issues and we also celebrate real time wins. So if you're looking for that kind of community, join us!
You can view full show notes and more at http://prooftoproduct.com/426
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