455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her wholesale foundation. She went from 3 shaky accounts to more than 50. This is her story, in her own words.

In this episode, you'll learn:

• Why Sherry started wholesale with fewer than 20 SKUs — and how starting early with the right foundation paid off
• How she grew from 3 inconsistent accounts to more than 50 while working a day job and raising a baby
• How doing wholesale correctly early on turned a "maybe this is a hobby" question into a real revenue stream
• How to vet whether Paper Camp is right for you: free resources, the podcast archive, and talking to alumni before you invest
• Why she came back and took Paper Camp a second time — and what had changed, from Faire's growing role to new outreach norms
• What the alumni community looks like after the course ends, especially for solo founders

About Sherry:

Sherry Lam is the founder of Sherry's Palette, where she designs greeting cards, enamel pins, art prints, and more. She built her wholesale business from 3 accounts to over 50 while working a full-time day job — and she's offered to be a resource for anyone on the fence about Paper Camp.

Paper Camp is currently open for enrollment, which only happens twice a year!

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You can view full show notes and more at http://prooftoproduct.com/455

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