454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine — Proof to Product

You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap between where you are and what's coming. That's exactly where Charina Cabanayan was when she joined Paper Camp — 75 independent accounts, a sales rep group, and a growing pressed floral line at Orchid & Pine Studio. This episode shares her experiences participating in Paper Camp.

In this episode, you'll learn:

How Charina grew from 75 to 125 wholesale accounts — including her first 3 key accounts — by building systems before chasing sales
How to take the emotion out of pricing, and why creatives struggle with this more than any other part of wholesale
Why she pulled her handmade collection from her wholesale catalog when the numbers showed it couldn't scale
What changed in wholesale between her first business (250 accounts, twenty years ago) and today — and why experience goes out of date
How to work with sales reps and showrooms without costly mistakes
Why slowing down intentionally can be a sign of a healthy business, not a failing one

Paper Camp is currently open for enrollment, which only happens twice a year!

You can view full show notes and more at http://prooftoproduct.com/454

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