Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You'll gain fresh perspectives and feel more connected to a community that speaks your language. On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and al...
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Oct 2, 2026 · 30:04
Friday is for The Parting Shot! To close out The Rock Fight's big return week, Colin welcomes back two Rock Fight Hall of Famers, Producer Dave and Shawnté Salabert, to chuck…
Sep 30, 2026 · 30:33
What happens when you can DoorDash a pair of trail runners as easily as an order of pad thai? Locally founder and CEO Mike Massey joins Colin to talk about the company's new…
Sep 28, 2026 · 48:51
It's the day you've been waiting for because The Rock Fight, the best outdoor culture podcast, is back! And we're starting things back up with some spice as host and outdoor…
Sep 20, 2026 · 1:01
Let’s not beat around the bush. If you’ve listened to The Rock Fight in the past you know that we’ve never minced words on this podcast. So why start now? Here’s the deal: On…
Aug 29, 2026 · 18:39
Don't call it a comeback! No, seriously, don't call it a comeback. The Rock Fight just needed to let Eoin Comerford weigh in on Outdoor Retailer! Today Colin dusts off the mic…
Mar 16, 2026 · 36:13
Today on Outdoor Unfiltered , Eoin Comerford breaks down the news that REI is cutting pay and benefits for employees as the co-op struggles to return to profitability. After four…
Feb 26, 2026 · 1:02
Tired of the PR spin and LinkedIn platitudes? Outdoor Unfiltered is a new podcast hosted by industry veteran Eoin Comerford that digs into what’s actually driving the outdoor…
Jan 26, 2026 · 48:34
This is it; the final episode of The Rock Fight . In one last, wide-ranging conversation, Colin True, Eoin Comerford, and Producer Dave take a final look at the outdoor industry…
Jan 23, 2026 · 14:26
In the penultimate episode of the podcast, Colin True explains why it’s time to bring The Rock Fight to a close and why ending things at their peak feels like the right call.…
Jan 19, 2026 · 52:37
Today on The Rock Fight Colin, Eoin Comerford and Producer Dave talk about some recent headlines to come out of the outdoor industry including recent comments made by some of the…
Jan 12, 2026 · 55:49
This week on The Rock Fight , the crew digs into a round of reactions to some of the latest headlines to emerge from the outdoor industry! From Fleet Feet’s growing footprint, to…
Jan 5, 2026 · 1:05:11
Today on The Rock Fight Colin and Producer Dave help break down Eoin's ten predictions for the outdoor industry in 2026! From tariffs and retail shakeups to REI’s membership…
Dec 22, 2025 · 1:06:22
In this special episode, Colin, Owen, Shawnté, and Producer Dave hand out the 2025 Rock Fight Awards , recognizing the outdoor industry’s biggest wins, painful missteps,…
Dec 15, 2025 · 59:04
Today on The Rock Fight , the crew runs a temperature check on the outdoor industry national trade show scene! From fragmentation to event fatigue, Colin, Eoin Comerford, and…
Dec 8, 2025 · 49:32
In this episode, Colin, Shawnté, Eoin, and Producer Dave deliver their on-the-ground, end-of-show breakdown of The Running Event and Switchback 2025 — recorded moments after the…
Dec 6, 2025 · 37:57
From San Antonio, TX it's The Rock Fight LIVE! Colin, Shawnté Salabert, Producer Dave and Eoin Comerford take the stage at The Running Event & Switchback 2025 for a fast, funny,…
Dec 1, 2025 · 1:09:04
It's an action packed episode of The Rock Fight as Colin, Eoin Comerford, Producer Dave are joined by Gear Abby herself, Shawnté Salabert to preview and offer their predictions…
Nov 24, 2025 · 53:11
Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban…
Nov 22, 2025 · 28:04
Today on The Rock Fight, Colin, Eoin, and Producer Dave sit down with Tony Post, founder and CEO of Topo Athletic, live from GOA Connect in Kansas City, to talk about the booming…
Nov 17, 2025 · 58:10
Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry’s latest developments. From trade show energy to tariff fallout to…
Nov 14, 2025 · 26:23
Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave sit down with Amy Beck, President of Obōz Footwear (recorded at GOA Connect in Kansas City), for a wide-ranging,…
Nov 10, 2025 · 44:39
Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave hit the show floor at GOA Connect and explore their favorite brands and products from the Discovery Marketplace.…
Nov 7, 2025 · 32:28
Today on The Rock Fight, Colin and Eoin Comerford sit down at the Grassroots Outdoor Alliance Connect show with Alex Lauver, the former Director of Materials & Sustainability at…
Nov 3, 2025 · 43:31
This week on The Rock Fight , Colin, Eoin, and Producer Dave break down a packed slate of outdoor industry headlines, from financial shakeups to listener drama. On the docket!…
Oct 27, 2025 · 1:02:55
Today on The Rock Fight , Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand…
Oct 24, 2025 · 46:15
The Brief is back! Today on The Rock Fight Colin and Producer Dave break down Mammut’s Mountain Wear Rescue campaign. They’re joined by Mammut’s Chief Marketing Officer Nic…
Oct 20, 2025 · 52:35
Today on The Rock Fight, Colin, Eoin, and Producer Dave return with Outdoor Industry Buy or Sell as they name what’s hot (and what’s not). Here's the rundown! Rough Q4 on the…
Oct 17, 2025 · 35:42
Today on The Rock Fight, Colin is joined by Shawnté Salabert to break down her trip to Title Nine’s Pitchfest 2025, where women founders are reshaping the outdoor industry from…
Oct 15, 2025 · 30:55
Introducing The Rock Fight Deep Dive! A new series where we team up with a partner for a deeper look at an outdoor industry topic. Today Colin takes an unfiltered look at the…
Oct 13, 2025 · 53:52
Today on The Rock Fight , Colin, Eoin, and Producer Dave tackle a chaotic week for outdoor retail, from store closures to corporate pivots and questionable marketing moves! On…
Oct 10, 2025 · 43:04
Today on The Rock Fight, Colin digs into the question: what the hell is an “emerging brand” anyway? Joined by Emily Holland (Founded Outdoors) and Lloyd Vogel (Garage Grown…
Oct 6, 2025 · 42:52
Today on The Rock Fight , Colin, Eoin Comerford , and Producer Dave tackle a packed week of outdoor industry news! First up, the crew reacts to the latest ripple effects of…
Oct 3, 2025 · 42:33
Today on The Rock Fight , Colin and Eoin Comerford break down the breaking news about Outdoor Retailer’s big shake-up. After years of controversy, shrinking attendance, and…
Sep 29, 2025 · 48:58
Today on The Rock Fight , Colin and Producer Dave break down the latest headlines in the outdoor industry with a game of Good News or Bad News . From new products to hilarious…
Sep 26, 2025 · 42:40
Could Outdoor Economy Conferences be the future of industry gatherings? Today on The Rock Fight , Colin sits down with returning guest Darren Josey ( First Seed Sown , Founded…
Sep 22, 2025 · 48:34
Today on The Rock Fight , Colin, Eoin, and Producer Dave are joined by Darren Bush , longtime owner of Rutabaga Paddle Sports in Madison, WI, to talk about his decision to close…
Sep 19, 2025 · 39:13
Today Colin sits down with Lindsay Shumlas , CEO of Cotopaxi , for a conversation about the brand’s evolution, impact, and future. What we cover: How Cotopaxi sees itself today:…
Sep 15, 2025 · 51:33
It's Monday on The Rock Fight! Which means that Colin is joined by outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave to run through the following…
Sep 12, 2025 · 33:44
Today on the show Colin is joined by longtime journalist and former Outside magazine editor-in-chief Chris Keyes to discuss his new venture: RE:PUBLIC , nonprofit, nonpartisan…
Sep 8, 2025 · 53:04
Today Colin and the Monday Boys (outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave) talk through some stories making waves in the outdoor industry…
Sep 5, 2025 · 34:13
On this episode of The Rock Fight , Colin sits down with Todd Frank , owner of The Trailhead in Missoula, MT, and board member of the Grassroots Outdoor Alliance , to dig into…
Sep 1, 2025 · 48:05
Today Colin is joined by The Monday Boys (outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave) to talk about the following topics and news to come…
Aug 29, 2025 · 48:10
Today on The Rock Fight, The Brief is back! The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert,…
Aug 27, 2025 · 29:19
Today on the show Colin & Shawnté bid farewell to the Wednesday episodes of The Rock Fight and welcome in the forthcoming Gear Abby. The Rock Fight is moving to two episodes a…
Aug 25, 2025 · 53:17
Today on the show Colin convenes with The Monday Boys (outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave) to run through the following headlines to…
Aug 20, 2025 · 48:09
Today on The Rock Fight Colin & Shawnté discuss the following topics that have come out of the outdoor adventure community over the past week: Fake summit selfies! Scandal breaks…
Aug 18, 2025 · 49:12
Today Colin along with Outdoor Industry Insider Eoin Comerford and Brand & Creative Expert Producer Dave dig into the following topics and headlines that have been percolating in…
Aug 15, 2025 · 29:14
Today Colin sits with OG Rock Fighter Justin Housman to discuss his career pivot from a journalist in the human powered outdoor media world to his new role in conservation at…
Aug 13, 2025 · 58:47
Today on the show Colin and Shawnté get into the following topics that have come out of the outdoor adventure community! A British hiker ignores the signs and is now on the hook…
Aug 11, 2025 · 47:27
Today on the show Colin, outdoor industry insider Eoin Comerford, and brand/creative expert Producer Dave hit the following topics! Tariff Watch 2025! After week of surveys,…
Aug 8, 2025 · 26:33
A few weeks back on the show Colin, Producer Dave, and consigliere to The Rock Fight Eoin Comerford had some choice words about a new product line that had just been announced…
Aug 6, 2025 · 1:11:41
We've talked about all sorts of outdoor pop culture on The Rock Fight-movies, TV, books-but music has been somewhat neglected. Today, we fix that! Host of Open Container, Doug…
Aug 4, 2025 · 1:02:19
Today on The Rock Fight we're drafting the best of the best! Throughout 2025 The Rock Fight crew has named the 20 best brands in the outdoor industry when they created top 5…
Aug 1, 2025 · 44:02
Today on The Rock Fight we debut The Brief! The Brief is a look at the brand and creative efforts of the outdoor industry as broken down by our brand and creative expert,…
Jul 30, 2025 · 45:02
Today on the show Colin & Shawnté run through the following topics and headlines to come out of the outdoor adventure community: Gen Z Paddlers to the rescue! A new crop of young…
Jul 28, 2025 · 46:58
Today on The Rock Fight Colin is joined by outdoor industry insider Eoin Comerford and brand and creative expert Producer Dave (aka The Monday Boys) to hit on the following…
Jul 25, 2025 · 35:57
Today on the show Colin introduces you to an old friend. The original Rock Fight, LAYERS . He kicks things off by level setting what Rock Fight is going to be up to in the coming…
Jul 23, 2025 · 54:49
Today Colin is joined by outdoor journalist Shawnté Salabert who is off of the trail and back on The Rock Fight to run through the following topics: It's been a deadly month on…
Jul 21, 2025 · 56:46
Today Colin and outdoor industry insider Eoin Comerford recap their time at last week's Outdoor Market Alliance Media Event. Here is the rundown! Ortovox has returned fire! After…
Jul 18, 2025 · 52:28
Today's show was recorded in Colin's Denver hotel room during this week's Outdoor Market Alliance Media Event (don't worry, it's not as sexy as it sounds). Colin is joined by the…
Jul 16, 2025 · 29:57
Today we're dipping our toes back into the trade show world as Switchback and The Running Event show director Christina Henderson joins Colin to take analyze last month's…
Jul 14, 2025 · 1:01:09
Today on the show, the Monday crew (the Monday Boys?) of outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave join Colin to talk through the following…
Jul 11, 2025 · 49:25
Today Colin is joined by the host of Open Container , outdoor journalist Doug Schnitzspahn, to check in on where outdoor culture sits halfway through 2025. Since the launch of…
Jul 9, 2025 · 48:14
Today on the show former Rock Fight guest Emily Holland ascends to the co-host chair to fill in for Shawnté who is out hiking the JMT! Colin & Emily hit on the following topics:…
Jul 7, 2025 · 54:51
Today it's the last interview that we recorded at GOA Connect in Reno last month. This time Colin and Eoin are chatting with Jon Frederick of Rab. Jon talks about why Rab has…
Jul 4, 2025 · 39:10
Today on the show it's a special Fourth of July episode of The Rock Fight as Colin is finally joined by outdoor journalist and sustainability legend Kristin Hostetter, to talk…
Jul 2, 2025 · 28:28
Today we're featuring the second interview we captured while attending GOA Connect last month. This time Colin and outdoor industry insider Eoin Comerford sit down with Eagle…
Jun 30, 2025 · 56:23
Today on the show the Monday boys, Producer Dave and outdoor industry insider Eoin Comerford, join Colin to talk about the following topics: Back to school predictions! Reports…
Jun 27, 2025 · 35:58
Today on the show Colin welcomes Tania Lown-Hecht from the Outdoor Alliance and Friends of Grand Rapids Parks Executive Director Stacy Bare to chat about the latest efforts to…
Jun 25, 2025 · 42:57
Today on the show Colin is joined by outdoor author and journalist Shawnté Salabert to run through the following stories to come out of the outdoor adventure community: Bison…
Jun 23, 2025 · 52:53
Today on The Rock Fight our normal Monday crew of Producer Dave and outdoor industry insider Eoin Comerford join Colin to run through the following topics! We already have the…
Jun 20, 2025 · 48:20
Today on the show we finish off our coverage of Showpocalypse 2025 with The Rock Fight's instant reaction to Switchback. Recorded in a Nashville hotel ballroom on the second day…
Jun 19, 2025 · 42:47
Today on the show we present a live recording of The Rock Fight, straight from the floor of Switchback Spring! This past week Colin was joined by Producer Dave, Shawnté Salabert,…
Jun 16, 2025 · 53:14
Today on the show Colin is joined by Monday regulars Producer Dave and Eoin Comerford (who is suffering from a case of outdoor industry insider overexposure) to preview and make…
Jun 13, 2025 · 41:58
Today on the show we're bringing you the first interview recorded at 2025's GOA Connect and then checking in on the latest attempt to sell off our public lands. First up Colin…
Jun 11, 2025 · 50:17
We are back from GOA Connect (even if the show isn't over yet) and today Colin is joined by Eoin Comerford to offer their thoughts on what they saw and more importantly highlight…
Jun 9, 2025 · 51:09
Today on the show Colin is joined by the regular Monday crew of Eoin Comerford and Producer Dave to kick off their coverage of the summer 2025 Trade Show Season. Here's the run…
Jun 6, 2025 · 39:30
Today Colin is joined by Marmot's Vice President & GM of Technical Apparel, Jon Graden. Marmot has been the poster child of what we've been calling the 'zombie brand' here on The…
Jun 4, 2025 · 39:12
Today on the show Shawnté Salabert joins Colin to run through the following topics to come out of the outdoor adventure community: People are using Fake My Run and hiring 'mules'…
Jun 2, 2025 · 46:26
Today on the show Colin is joined by the regular Rock Fight Monday crew of Producer Dave and Outdoor Industry Insider Eoin Comerford (aka The Consigliere). And this week that…
May 30, 2025 · 44:29
Today on the show Colin is joined by the CEO of Reju , Patrik Frisk. Started in 2023, Reju is a "textile regeneration company" that is trying to create a circular system for…
May 28, 2025 · 47:36
Today Colin is joined by outdoor journalist and host of Open Container Doug Schnitzspahn to talk about a couple of stories to come out of the outdoor community before taking a…
May 26, 2025 · 1:12:10
We've made you wait long enough! We've finally made it to the conclusion to 2025's 'Top 5 Brand' episodes and we saved the biggest category for last. After ranking the top 5…
May 23, 2025 · 48:53
After months of rumors and speculation, on May 16th MEC finally announced that they have indeed been acquired. One of the group that has purchased MEC from Kingswood Capital…
May 21, 2025 · 36:39
Today on The Rock Fight Colin and Shawnté dig into some stories to come out of the outdoor adventure community. On the docket: 100,000 new mountains were discovered below the…
May 19, 2025 · 37:12
Today on The Rock Fight we dig into last week's news that Dick's Sporting Goods has acquired Foot Locker. Colin is joined by Producer Dave and Outdoor Industry Insider Eoin…
May 16, 2025 · 1:17:10
Why make a list of the best outdoor towns when you can draft them instead?! Today on the show Colin is joined by outdoor author and journalist, Shawnté Salabert, and the host of…
May 14, 2025 · 45:02
Today on The Rock Fight Colin & outdoor author and journalist Shawnté Salabert the following topics: MLFNOW on MyOutdoorTV! Yes, we also thought it said what you thought it said,…
May 13, 2025 · 26:18
Today on the show we have updates on two topics that have dominated the outdoor industry discourse over the past few months. First Tania Lown-Hecht from the Outdoor Alliance sits…
May 12, 2025 · 58:02
Welcome to Monday's on The Rock Fight your home for the best outdoor industry discourse! There are two big topics on the docket today. First! After checking in on the recently…
May 9, 2025 · 39:04
Today Colin is joined Adam Cramer the CEO of the Outdoor Alliance to talk about what is happening with our public lands. And there is a lot happening. Over the last few weeks,…
May 7, 2025 · 51:49
Today Colin and outdoor journalist and author Shawnté Salabert run through the following recent stories that have come out of the outdoor adventure community: Aspiring Mt.…
May 5, 2025 · 45:08
Today on the show Colin is joined by outdoor industry insider Eoin Comerford to check in on Eoin's 2025 predictions for the outdoor industry given how things have gone off of the…
May 2, 2025 · 20:46
Colin is rolling solo today and he starts the show reflecting on an early episode of The Rock Fight where he defended his anti-Dawn Patrol stance before reflecting on a recent…
Apr 30, 2025 · 53:21
Today on the show Colin is joined by outdoor journalist and author Shawnté Salabert to talk about some recent headlines to come out of the outdoor community! On today's docket:…
Apr 28, 2025 · 52:35
Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for an update on who might be buying Canada's MEC. (04:47) Then they're joined by independent…
Apr 25, 2025 · 45:13
"Are you not entertained?!" Today on the show Colin is joined by outdoor pop culture aficionado, Shawnté Salabert, to talk through some of the more quintessential outdoor movies…
Apr 23, 2025 · 43:24
Today Colin and Justin Housman hit the following outdoorsy topics and headlines! Colin caught a great inside wave and Justin has rave reviews for Priority Bike's belt drive and…
Apr 21, 2025 · 35:39
Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for more new product exclusivity from at least…
Apr 18, 2025 · 24:45
Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric Fair in Portland (Oregon) and takes a deeper look at what National Trade Shows should…
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