Punk Rock Running, Mammut Streetwear & the Death of “Print Ain’t Dead”

Friday is for The Parting Shot!

To close out The Rock Fight's big return week, Colin welcomes back two Rock Fight Hall of Famers, Producer Dave and Shawnté Salabert, to chuck four rocks aimed squarely at the outdoor world.

First, Colin defends the Satisfy x Adidas Circle Pit and wonders why runners get so worked up whenever a brand tries something different. Producer Dave then weighs in on Mammut's latest streetwear-heavy campaign and the strange pivot from the brand that spent the past two years reminding everyone that it definitely wasn't a streetwear brand.

Then Shawnté joins Colin to talk outdoor media, why everyone needs to stop saying "print ain't dead," and how print journalism has actually evolved.

Finally, Shawnté takes aim at the outdoor brands staying quiet about the potential rollback of the Roadless Rule and what it could mean for public lands.

Four parting shots. Two returning Rock Fight favorites. One final batch of rocks to take into the weekend.

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