The Rock Fight: Outdoor Industry & Adventure Sports Commentary
The Rock Fight: Outdoor Industry & Adventure Sports Commentary · Sep 30, 2026 · 30:33
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
What happens when you can DoorDash a pair of trail runners as easily as an order of pad thai?
Locally founder and CEO Mike Massey joins Colin to talk about the company's new partnership with DoorDash and why getting outdoor gear delivered in an hour could be about much more than convenience.
They also dig into the health of specialty outdoor retail, the shift toward at-once buying, how real-time local data could change inventory decisions, and whether the coming battle over last-mile delivery could create a major opportunity for independent retailers.
Topics / Chapters
02:29 – DoorDash is coming to your local gear shop
06:58 – Locally CEO Mike Massey joins the show
07:21 – How the Locally/DoorDash partnership happened
11:31 – Are delivery apps becoming the new everything store?
15:09 – Could this be a game changer for specialty retail?
16:01 – The current health of outdoor specialty retail
21:32 – At-once buying, inventory risk & real-time demand
23:58 – Can local retailers compete with Amazon?
27:05 – Why specialty shops shouldn't try to become Amazon
Want to pick a fight with The Rock Fight? Email us! myrockfight@gmail.com
The Rock Fight is (an awesome) production of Rock Fight, LLC.
Episodes: The Rock Fight: Outdoor Industry & Adventure Sports Commentary