A New Zombie Brand? Plus: Power Ranking Big Box Outdoor Retailers

Big box retailers drive a massive amount of outdoor industry revenue. So which ones matter most and which are best positioned for the future?

Today Colin is joined by Outdoor Unfiltered host and Rock Fight consigliere Eoin Comerford to power rank the biggest players in outdoor retail.

And, as you might expect, Colin and Eoin don't exactly agree on the rankings.

Plus, Colin answers a listener question about whether outdoor brands can differentiate on vibes alone, nominates another once iconic outdoor company for zombie-brand status, and explains what the Outdoor Media Summit gets right about industry gatherings.

Timestamps:

03:40 – Mailbag: Is Brand Vibe More Important Than Innovation?

06:55 – Has Outdoor Gear Become Commoditized?

08:20 – Is Lowe Alpine a Zombie Brand?

10:50 – What Outdoor Media Summit Gets Right About Industry Events

12:40 – Why Big Box Retail Matters to the Outdoor Industry

15:26 – Eoin Comerford Joins the Show

20:13 – Colin & Eoin Have Their First Major Disagreement

26:20 – The Specialty Experience at Big Box Scale

30:22 – The Middle of the Outdoor Market

37:07 – Honorable Mentions & Eoin's Rankings

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