The Outdoor Industry Needs to Get Loud About Public Lands

The outdoor industry depends on public lands. So why does it sometimes seem reluctant to fight for them?

Chris Keyes, founder and executive director of public lands newsroom RE:PUBLIC, returns to The Rock Fight to talk with Colin about the industry's response to the growing number of threats facing America's public lands.

Chris and Colin discuss what brands can do beyond posting another carefully workshopped statement on social media, why encouraging people to vote might be the industry's most effective move, and how RE:PUBLIC's first year is demonstrating that good old-fashioned outdoor journalism can still make a difference.

Topics / Chapters

02:08 – Why the Outdoor Industry Needs to Get Loud

06:32 – Chris Keyes Joins The Rock Fight

07:50 – One Year of RE:PUBLIC

09:27 – Is the Outdoor Industry Doing Enough?

10:59 – Why Brands Have Been Reluctant to Speak Up

13:44 – How Corporate Ownership Changed Outdoor Activism

14:42 – The Business Case for Defending Public Lands

16:50 – One Thing Every Outdoor Brand Can Do

17:57 – Why Today's Public Lands Fights Are Harder to Communicate

19:09 – Stop Posting Links and Start Driving Action

20:33 – Why You Can't Compare Every Brand to Patagonia

22:12 – If You're Going to Speak Up, Say Something

23:24 – How Journalism Can Actually Create Change

Read RE:PUBLIC's job performance review for Doug Burgum here.

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