Does The Outdoor Industry Have A Casual Problem?

Today on The Rock Fight our normal Monday crew of Producer Dave and outdoor industry insider Eoin Comerford join Colin to run through the following topics!

We already have the dates and location for next year's Switchback Spring. With the show staying June, will there be a public pushback by brands? (07:28)

It's The Rock Fight Lightning Round where we hit a couple of industry news stories:

• Moody's has downgraded VF due to the poor performance of Vans and Dickies. How does this news impact the broader outdoor industry? (15:40)
• Solo Brands makes some moves that will help them avoid bankruptcy. (18:02)

Today's main topic  peels back a key takeaway from last weeks OIA Trends presentation that took place at Switchback, namely that the casual outdoor consumer is growing and outdoor retailers should be luring those consumers into their stores. We ponder how that should be done and wonder if the outdoor industry as a whole has a genuine marketing problem. (23:16)

For The Parting Shot Colin hosts a round of "What Year Is This Outdoor Industry Story From?!". (47:05)

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