Who Will Be The 2026 Outdoor Industry Comeback Brand Of The Year?

Today Colin and the Monday Boys (outdoor industry insider Eoin Comerford and brand & creative expert Producer Dave) talk through some stories making waves in the outdoor industry before predicting who will be the "Mountain Hardwear of 2026". Here's the rundown!

• Listener Mailbag! We hear from a new outdoor retailer and long time industry vet about last Monday's episode. (03:55)
• Backcountry acquires Portland cycling retailer a month after acquiring a different retailer in SLC. What's the strategy? (10:48)
• The Rock Fight Lightning Round! This weeks topics: On's new weight training shoe, Nike ACG is back... again, happy birthday Kula Cloth! (16:07)
• Friends of The Rock Fight! Please support this weeks partners: Fjallraven, Lems Shoes, Royal Robbins, and ENDVR. (20:45)
• Presenting the candidates for the "2026 Mountain Hardwear Comeback Player Of The Year Award". Hardwear was the toast of the industry in 2025, who will fill that role in 2026? We make the case for and against 10 big brands in the outdoor industry and then predict who we think will take home the top prize. (24:00)

For The Parting Shot we bid farewell to NW Alpine who announced last week that they would be shutting down. (50:00)

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