Preseason vs ASAP Orders: Who Holds The Risk? Plus: Redefining The Zombie Brand!

Today on the show Colin convenes with The Monday Boys (outdoor industry insider Eoin Comerford and brand/creative expert Producer Dave) to run through the following headlines to come out of the outdoor industry:

• Mailbag! A listener looks back on one of the OG low top hikers. (05:23)
• Consumer sentiment is on the decline. What does this actually mean for the outdoor industry? (09:57)
• Gravel Running Mania! Salomon has added gravel as a category on their website. Is that the first domino to fall that leads to gravel becoming a full time shoe wall category? (17:52)
• Big week for Vans. First they unveil the objectively terrible 'Future Clog' while prognosticators ponder if vulcanized rubber sneakers are poised for a comeback. (23:17)
• The Rock Fight Lightning Round! This weeks topics: Angler Core! Alcohol Consumption! Inactivity! (28:35)
• According to The Rock Fight's consigliere, retailers are being conservative heading into the F26 selling season. What's going on out there? (32:20)

Lastly for The Parting Shot Eoin takes over and creates his own 1990's playlist. (43:58)

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