Good News or Bad News: The Latest Wins & Facepalms From The Outdoor Industry!

Today on The Rock Fight, Colin and Producer Dave break down the latest headlines in the outdoor industry with a game of Good News or Bad News. From new products to hilarious marketing campaigns (and one massive brand blunder in the Himalayas), they separate the wins from the fails in a wild week for outdoor brands. On the docket:

• Retail updates: Sherman Outdoor Sports closes after 103 years, while Sherpers celebrates 90 years and Eau Claire Outdoors gets it going. (04:07)
• Brand updates: Is Marmot showing signs of life? (07:38)

Good News or Bad news?

• New Shells: Rab launches a PFAS-free Gore-Tex line. (08:36)
• Collabs gone grocery: Nike x Kirkland shoes hit the internet. (13:04)
• Athletes & influence: Does Killian Jornet’s 14er linkup land the way it once might have? (16:09)
• Support those who support The Rock Fight! Today's partners: Ibex, Fjallraven, Royal Robbins, Lems, Conatus Counsel
• Marketing done right: Mammut’s mockumentary-style campaign hits the landing. (27:08)
• The big one: Arc’teryx’s fireworks fiasco in the Himalayas begs the question: how did this even happen? (33:03)
• Lightning Round: Salt Life eyewear, Eastern Mountain Sports, and Huffy. (40:41)
• Parting Shot: The X Games announce a new “league” with betting baked in. (43:15)

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.