Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen
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Sep 28, 2026 · 16:46
What if the best thing you could do when an internet lead comes in is NOT immediately pick up the phone? Give me 60 seconds. In this episode of Dealer Talk with Jen Suzuki, I'm…
Sep 23, 2026 · 13:13
What if the biggest service problems your dealership faces aren't happening when the customer arrives? What if they started days earlier? In this episode of Dealer Talk with Jen…
Sep 22, 2026 · 15:14
What if one of the biggest opportunities to improve CSI, service retention and work approvals happens before the MPI is even completed? In this episode of Dealer Talk with Jen…
Sep 16, 2026 · 16:46
What if the biggest mistake with an internet lead happens before you even say hello? In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why I want salespeople to…
Sep 14, 2026 · 15:16
What makes a customer call the dealership and ask for YOU? It's usually not one incredible service visit. It's the little moments that stack up over time. In this episode of…
Sep 9, 2026 · 10:59
Customers don't buy when they've been convinced. They buy when they feel confident. After listening to thousands of dealership calls, Jen Suzuki has noticed a pattern: average…
Sep 7, 2026 · 42:11
What does it take to keep growing when automotive retail is becoming more complex not less? Ivette Dominguez Drawe began her career selling BMWs. When the opportunity came to…
Sep 3, 2026 · 12:24
Have you ever finished a conversation with an internet future buyer and thought, "That went really well" only to never hear from the customer again? Here's the harder question:…
Sep 1, 2026 · 16:44
Have you ever walked out of a morning meeting thinking, "Damn, that was a great meeting" only to watch everyone return to the exact same behaviors by lunchtime? That isn't a…
Aug 28, 2026 · 14:01
Two service advisors can work in the same dealership, see the same customers, recommend the same repairs and get completely different results. Why? It may have very little to do…
Aug 18, 2026 · 20:29
There are things being said on dealership sales floors every single day that we need to retire. "What offers have you received?" "Who else are you shopping?" "What do I need to…
Aug 18, 2026 · 19:25
I've listened to thousands of dealership phone calls, and there's one moment I hear over and over: "Do you have the vehicle?" "Yes." "Great. When can you come in?" And then we…
Aug 11, 2026 · 10:57
The first car a customer asks about is rarely the one they actually buy. So why do so many salespeople build the entire opportunity around ONE vehicle? A customer calls about a…
Aug 11, 2026 · 9:15
What if the thing you think makes you better at selling is actually costing you deals? In this episode of Dealer Talk with Jen Suzuki , sales coach and trainer Jen Suzuki breaks…
Aug 5, 2026 · 46:09
What really creates a great leader? It's probably not what you think. In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston Automotive Group, to talk…
Aug 4, 2026 · 11:47
Have you ever made it all the way to the desk only to hear... "I just need to think about it." Most salespeople blame the numbers. The trade. The payment. The manager. But what…
Jul 29, 2026 · 19:47
Most advisors think they need more traffic. They don't. They need stronger conversations. In this episode, I'm breaking down one of the biggest reasons advisors hit an income…
Jul 23, 2026 · 14:36
Most service advisors assume price is the problem long before the customer ever says it. That's where profit disappears. In this episode, Jen Suzuki challenges one of the biggest…
Jul 20, 2026 · 42:42
When people think about a Service BDC, they usually picture someone answering phones and setting appointments. Emma Cole saw something completely different. When she stepped into…
Jul 15, 2026 · 44:48
Everybody wants to know what the best dealerships are doing differently. So I went straight to someone who sees them every day. In this episode, I sat down with Joel Dalbo, one…
Jul 13, 2026 · 42:46
AI is everywhere right now. But here's the question that really matters... Why are some dealerships getting great results while others are frustrated and wondering if AI is even…
Jul 8, 2026 · 22:38
People hear me teaching every week. They see the energy, the passion, the coaching, and now AI innovation. But they don't always know where it came from. In this special…
Jul 7, 2026 · 42:14
For nearly 30 years, John Inman, CEO McCurley Dealerships has helped lead one of the Pacific Northwest's most respected dealership groups. But this conversation isn't about…
Jul 2, 2026 · 9:50
The best salespeople don't win because they know the most features. They win because they understand people. In this episode of Dealer Talk with Jen Suzuki , we dive into one of…
Jun 17, 2026 · 12:39
What do AI data centers have to do with leadership in car dealerships? A lot more than most people realize. In this thought-provoking episode of Dealer Talk with Jen Suzuki , Jen…
Jun 16, 2026 · 35:36
Most AI conversations focus on the technology. This one focuses on the people building it. In this episode of Dealer Talk with Jen Suzuki, I sit down with Tasso Roumeliotis,…
Jun 9, 2026 · 39:01
The companies that win at scale don't become more corporate. They become more human. Leadership isn't about having all the answers. It's about creating an environment where…
Jun 3, 2026 · 14:36
This is a very simple strategy that is overlooked all the time! You will mprove your ELR at same time. If you're discounting before offering financing, you're doing it backwards.…
Jun 2, 2026 · 11:17
If you're in automotive sales and you're celebrating appointment counts, we need to have a conversation. Because appointments don't pay you. Customers who actually show up do. In…
May 28, 2026 · 9:34
In this high-energy episode of Dealer Talk with Jen Suzuki , Jen Suzuki gets brutally honest about one of the biggest mistakes happening inside dealerships right now… slow lead…
May 20, 2026 · 16:38
What happens when AI enters a dealership… and your employees emotionally resist it? In this powerful episode of Dealer Talk with Jen Suzuki , Jen dives deep into one of the…
May 20, 2026 · 14:54
Jen Suzuki breaks down AI in the most real-world, non-Silicon-Valley way possible. No tech jargon. No robot talk. Just honest insight from someone who trains inside dealerships…
May 12, 2026 · 45:50
If you're leading a service department or responsible for fixed ops performance, this is one of those conversations you don't skip. In this episode, I sit down with someone I've…
May 6, 2026 · 13:57
If your write-up is weak… your paycheck is leaking. Period. In this episode, I'm going straight at one of the most overlooked, but most expensive breakdowns in your service…
May 5, 2026 · 39:53
If you've been in automotive for any amount of time, you already know the name David Kain and in this episode, we're going way beyond the highlight reel. This is a real…
Apr 29, 2026 · 33:19
In this episode, I sit down with Paul Daly , co-founder of ASOTU (alongside Kyle Mountsier ), and let me just say… this conversation is fun, real and relevant. We're talking…
Apr 27, 2026 · 11:44
Dealers still ask me all the time, "Jen… what leads are the best?" And I always give the same answer… the ones already sitting in your database. In this quick class, I break down…
Apr 22, 2026 · 11:36
Sales teams… this is the moment where deals are won or lost and most don't even realize it. In this episode of Dealer Talk with Jen Suzuki , Jen breaks down one of the biggest…
Apr 20, 2026 · 31:53
In this episode of Dealer Talk with Jen Suzuki , Brandon Hardison, Executive Leader of Jim Ellis Automotive Group shares a powerful, real-world blueprint for solving one of the…
Apr 15, 2026 · 16:19
In this episode of Dealer Talk with Jen Suzuki , we shift the focus to where real dealership growth actually happens, the service lane. This is a straight, no-fluff conversation…
Apr 13, 2026 · 32:53
In this episode of Dealer Talk with Jen Suzuki , I sit down with Randy Kobat from LotLinx to break down one of the biggest shifts happening in dealership technology right now. We…
Apr 9, 2026 · 15:32
In this episode of Dealer Talk with Jen Suzuki, we're getting real about one of the most important numbers in your service department, the MPI approval rate. This isn't just a…
Apr 7, 2026 · 48:38
If your store is using AI, or thinking about it, this episode will challenge how you think about process, accountability, and what it really takes to win with modern tools. In…
Mar 30, 2026 · 15:20
If technicians are standing around waiting for approvals, the problem might not be staffing, it might be process . In this episode of Dealer Talk with Jen Suzuki , I break down…
Mar 30, 2026 · 17:15
What if you could make more money every day without writing one extra car ? In this episode of Dealer Talk with Jen Suzuki , I break down a metric many service advisors overlook:…
Mar 23, 2026 · 12:52
If every day in the service lane feels chaotic, the problem might not be effort, it might be capacity . In this episode of Dealer Talk with Jen Suzuki , I break down one of the…
Mar 23, 2026 · 19:14
If you're exhausted at the end of the day but your paycheck doesn't reflect the effort, this episode explains exactly why. In this episode of Dealer Talk with Jen Suzuki , I'm…
Mar 17, 2026 · 34:23
Managers… this one is for you. I sat down with Jimmy Vargas, GSM at Paradise Chevrolet and this isn't just a conversation… this is someone I'm actively in the trenches with right…
Mar 17, 2026 · 41:56
Dealership advertising is entering a completely new era and AI is at the center of it. In this episode of Dealer Talk with Jen Suzuki , Jen sits down with Jarett Bellucci , a…
Mar 11, 2026 · 11:00
There's a lot of communication flying out of dealerships every single day and text messaging is often the fastest way to reach a customer. But if your messages look like everyone…
Mar 11, 2026 · 40:22
Flat rate has been debated for decades in service departments, but what if the real issue isn't the pay structure at all? In this episode of Dealer Talk with Jen Suzuki , I sit…
Mar 5, 2026 · 11:14
AI isn't something managers can delegate. It's something they have to demonstrate. In this episode, Jen talks about one of the biggest leadership shifts happening inside…
Mar 2, 2026 · 9:20
20 seconds. That's all it takes to separate average dealerships from memorable ones. Customers don't remember your CRM. They don't remember your process map. They remember…
Feb 26, 2026 · 16:41
Great ideas don't fail in dealerships because they're bad. They fail because no one installs the behavior fast enough. In this episode of Dealer Talk with Jen Suzuki, Jen breaks…
Feb 22, 2026 · 14:38
The first five minutes of a service visit can make or break everything that follows. In this episode of Dealer Talk with Jen Suzuki, Jen dives into one of the most overlooked yet…
Feb 18, 2026 · 9:00
If your service managers and advisors can't explain Effective Labor Rate in one sentence, money is leaking out of your shop every single day. In this episode of Dealer Talk with…
Feb 16, 2026 · 38:49
This one was different, we recorded an in-person (we are both within minutes of each other in CO!) episode in a studio (yes, the kind rappers use 😄) with a dealer/general…
Feb 3, 2026 · 14:38
There are two sacred moments in every service visit and if you miss them, nothing else matters. In this episode of Dealer Talk , Jen Suzuki breaks down the most overlooked, most…
Feb 1, 2026 · 10:02
AI isn't here to replace service advisors, it's here to protect what they do best. In this episode of Dealer Talk with Jen Suzuki , Jen speaks directly to service leaders…
Jan 28, 2026 · 18:54
In this episode of Dealer Talk with Jen Suzuki , I sit down with Jessica Colan , who leads one of the biggest BDC departments in the country and works in the #2 Kia store in the…
Jan 27, 2026 · 28:22
This episode is all about the kind of AI dealers actually need not another shiny chatbot , but a real assistant built inside the DMS and grounded in real dealership data, real…
Jan 27, 2026 · 34:21
In this episode of Dealer Talk with Jen Suzuki , I sit down with Kerri Wise, Chief Marketing Officer at LotLinx , to unpack one of the biggest problems I've seen after decades of…
Jan 20, 2026 · 30:52
Today we're bringing a new angle to Dealer Talk with Jen Suzuki Podcast! T he capital side of dealer tech. I'm joined by Keith Style from Presidio, an automotive-focused…
Jan 19, 2026 · 9:39
Every time a service advisor discounts too fast, something bigger than money is lost — credibility. In this episode of Dealer Talk with Jen Suzuki , Jen tackles one of the most…
Jan 12, 2026 · 43:59
We've never had a CTO on Dealer Talk with Jen Suzuki! So we went full behind-the-scenes with Kelvin Pho, CTO & Co-Founder @ Mia Labs! Kelvin pulls back the curtain on what's…
Dec 22, 2025 · 40:09
Meet Lot GPT: Dealer AI, Done Right Ever wonder what happens when automotive tech veterans build an AI just for dealers ? Meet Lance Schafer , GM of Product and Tech at Lotlinx…
Dec 17, 2025 · 49:10
Ujj Nath, Co-Founder & CEO of MyKaarma walks us through the messy, glorious work of building dealer software. The late nights, the dealer-floor immersion, the hard lessons…
Dec 16, 2025 · 36:37
Get inspired by Nick Cossette, co-founder and Head of Growth & Operations at Matador AI, as he shares his journey from working at Enterprise Rent-a-Car to creating one of…
Dec 14, 2025 · 15:47
Part 4 of Jen Suzuki's 4-part mini-series gives managers a simple, repeatable structure for teaching one of the most stressful skills in sales: handling customer objections . In…
Dec 13, 2025 · 13:25
Part 3 of Jen Suzuki's 4-part manager mini-series goes deep into one of the most profitable coaching skills in the dealership: teaching teams how to gain more service approvals…
Dec 10, 2025 · 18:00
Part 2 of Jen Suzuki's 4-part mini-series for dealership leaders drills into the single most important window of any customer interaction — the first three minutes . In this…
Dec 8, 2025 · 20:23
Part 1 of Jen Suzuki's 4-part mini-series for dealership leaders: a fast, repeatable coaching framework to level up your team one short session at a time. In this episode Jen…
Dec 4, 2025 · 44:22
In this episode of Dealer Talk with Jen Suzuki, Jen sits down with Bill Camastro, dealer partner at Gold Coast Cadillac and Jersey, to explore the intersection of technology, AI,…
Nov 25, 2025 · 32:19
What makes people stay… and what makes them walk out the door? In this episode, Jen sits down with Clint Pulver — Emmy Award–winning speaker, author, and creator of the…
Nov 23, 2025 · 39:52
What's really happening inside dealership service departments? In this episode, Jen sits down with Kim Saylor , Senior Director of Fixed Ops Product Marketing at CDK Global , to…
Nov 18, 2025 · 47:24
Wake up — it's here. Conversational AI has officially arrived in automotive, and it's transforming dealership operations faster than anyone expected. In this episode, Jen sits…
Nov 12, 2025 · 16:49
AI is no longer optional—it's a must-have tool for every salesperson, service advisor, and dealership professional. In this episode of Dealer Talk with Jen Suzuki , learn how to…
Nov 5, 2025 · 27:49
AI is changing the way dealerships connect, communicate, and compete! In Part 4 of our Matador AI mini-series , Jen sits down with Carla Ksonzek, Head of Sales at Matador AI , to…
Nov 5, 2025 · 24:04
We all love a shiny new tech demo—but what happens after the install? In Part 3 of our AI mini-series with Matador AI , Jen sits down with Joshua Bagley, Head of After Sales , to…
Nov 5, 2025 · 20:46
Not every day do you meet someone who's worked their way from the sales floor to the GM's office — and now sits on the advisory board for an AI company that's changing how…
Nov 5, 2025 · 22:46
AI isn't here to replace humans—it's here to amplify them. In this first episode of our new mini-series with Matador AI , Jen sits down with Kevin Esmezyan , Head of Product at…
Nov 3, 2025 · 17:32
Emails alone won't cut it anymore. In this episode of Dealer Talk with Jen Suzuki , we dive into how to leverage video to boost responses, engage leads, and convert more sales.…
Oct 29, 2025 · 17:35
Are you still saying, "What I'd like to do is get you down here…" ? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki , we explore…
Oct 27, 2025 · 21:25
So many people avoid calling internet leads — and it's not fear, it's lack of process. In this episode of Dealer Talk with Jen Suzuki , I break down my 3-step call framework that…
Oct 22, 2025 · 19:10
Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki , Jen dives deep into her aggressive, results-driven…
Oct 20, 2025 · 14:02
In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that'll transform your phone calls into conversions. Jen breaks down her…
Oct 16, 2025 · 37:10
Get ready to meet Raul Gomila , General Manager of City Kia of Greater Orlando , and one of the highest-performing dealership leaders in the nation! Jen Suzuki dives deep into…
Oct 13, 2025 · 10:34
In this episode of Dealer Talk with Jen Suzuki , I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies,…
Oct 8, 2025 · 12:58
Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki , I share an interactive activity from my live…
Oct 6, 2025 · 11:42
Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go "full tech mode." That's where analogies change the game. In this episode of Dealer Talk…
Oct 1, 2025 · 12:49
Most customers don't wake up excited to buy brake pads or a cabin filter. That's where YOU come in. In this episode of Dealer Talk with Jen Suzuki , I reveal the secret weapon…
Sep 29, 2025 · 13:18
You can be the friendliest advisor in the world, but if a customer thinks their car will be ready in two hours and it takes six… you're the bad guy. In this episode of Dealer…
Sep 24, 2025 · 38:06
Social media and AI are no longer side projects for dealerships—they're the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki…
Sep 22, 2025 · 11:48
Most advisors treat the walkaround like it's optional. It's not. In this episode of Dealer Talk with Jen Suzuki , I'm breaking down why the walkaround is the most underused but…
Sep 17, 2025 · 46:43
In this episode of Dealer Talk with Jen Suzuki , we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla's CIO to…
Sep 15, 2025 · 12:05
First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki , we dig into the relational greeting — the difference between being just another…
Sep 8, 2025 · 10:59
This one's for the service team (but sales, you should listen too—because everybody's in sales). In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki , I…
Sep 2, 2025 · 59:08
In this episode of Dealer Talk with Jen Suzuki , I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the…
Aug 26, 2025 · 53:01
In this episode of Dealer Talk , we dive deep into mindset, leadership, and making bold decisions in business . I'm thrilled to sit down with my long-time friend and client,…
Aug 19, 2025 · 37:17
This week on Dealer Talk with Jen Suzuki , I'm joined by automotive veteran Greg Iverson —a BDC and marketing leader who has worked with some of the nation's top-performing…
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