Inside Matador AI: What the Fastest-Growing Dealers Are Doing Differently — Dealer Talk With Jen Suzuki

AI is everywhere right now.

But here's the question that really matters...

Why are some dealerships getting great results while others are frustrated and wondering if AI is even worth it?

In this episode, I sat down with Kevin, Chief Product Officer at Matador AI, to talk about what actually happens behind the scenes. How do they decide what features to build? What are they seeing across hundreds of dealerships? And what separates the stores that are making AI work from the ones that aren't?

One thing really stood out to me...

The technology usually isn't the problem.

Adoption is.

We talked about why AI isn't something you just turn on and hope for the best. It takes partnership, feedback, training, and leaders who are willing to keep improving right along with the technology.

I also loved hearing how the Matador team studies real dealership conversations every single day to find friction, improve the product, and help dealers spot opportunities they didn't even know they were missing.

If you're thinking about AI, already using it, or trying to figure out why your results aren't where you hoped they'd be, I think you'll get a lot from this conversation.

We cover:

Why dealerships struggle with AI adoption.
How Matador learns from real customer conversations.
What successful dealers are doing differently.
Where AI is heading next in sales and service.
Simple lessons any dealership can use, no matter what AI platform you're running.

This is a conversation about building a dealership that's ready for what's next!

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.
ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.