Rey: Learn This DMS AI Assistant Dealers Have Been Waiting For! — Dealer Talk With Jen Suzuki

This episode is all about the kind of AI dealers actually need not another shiny chatbot, but a real assistant built inside the DMS and grounded in real dealership data, real workflows, and real accountability.

I'm joined by AJ McGowan, VP of Research & Development at Reynolds and Reynolds and co-founder of AutoVision, to talk about Reynolds' newest reveal: Rey, a tailored AI assistant integrated directly into the Reynolds ecosystem.

We get super practical on how leaders, managers, and frontline teams could use Ray day-to-day:

Service teams asking real-time status questions without leaving the bay
Used car managers making smarter auction decisions by cross-referencing market intelligence with store performance
Multi-store operators pulling up-to-the-second answers mid-meeting (instead of printing reports that are outdated the next morning)
Teams using Ray to learn Reynolds tools, message each other, and even connect with Reynolds support with context already included

Bottom line: the dealer's job isn't to use software, it's to take care of customers. Rey is designed to remove friction, reduce report-chasing, and help dealerships make faster, more confident decisions using the data they already own.

🔥 Check out our sponsors! 🔥

Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations.

ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.