Reshaping Dealership Marketing: Social Media, Boosting, Branding, AI and Bots — Dealer Talk With Jen Suzuki

Social media and AI are no longer side projects for dealerships—they're the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that's been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement.

We break down what every dealer, entrepreneur, and executive needs to know right now, including:

The future of personal vs. professional content (and why both matter)
How contests and shareable posts are outperforming traditional boosting
The compliance and copyright pitfalls that can cost dealers millions
The role of AI in capturing leads before they slip away
How to create emotional, scroll-stopping content that buyers trust

If you're ready to cut through the noise and actually make social + AI work for your dealership or business, this episode will show you how to put your marketing on Cruise Control.

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.