Before You Call That Internet Lead… Take 60 Seconds

What if the best thing you could do when an internet lead comes in is NOT immediately pick up the phone?

Give me 60 seconds.

In this episode of Dealer Talk with Jen Suzuki, I'm breaking down how I approach internet leads before the first call ever happens and why great salespeople don't just call leads. They call stories.

Where does the customer live? Have they bought or serviced with you before? Have they submitted other leads? What do the CRM notes tell you? What are they driving now? What might have brought them back into the market?

Those clues change the conversation.

We'll get into why salespeople become too attached to one VIN, how to ask questions that open up more possibilities, how to make an appointment actually worth leaving home for, and why your text and video strategy should sell something customers can't find on your website: YOU.

Because customers have plenty of cars, inventory and information.

What they don't have everywhere is someone who understands them, makes the process easier and gives them a reason to trust where the conversation is going.

Before you dial the next internet lead, read the story.

You'll ask better questions, show you value and appreciate people and create an appointment with a whole lot more value.

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ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.