Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer str...
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Sep 28, 2026 · 29:55
Your practice is finally in a good place. The schedule is full, the money is good, and you actually like your team. This episode is about what happens when this comfort turns…
Sep 23, 2026 · 16:02
That uncomfortable moment when you roll out a new system and your team goes quiet isn’t about the system at all. It’s about what they think it means. We’re talking about one of…
Sep 22, 2026 · 28:03
"They're lazy." "They don't care." "This person is the problem." You probably said something like this the last time you got annoyed at the office. In this episode, the DPH…
Sep 16, 2026 · 21:40
You can do everything “right” and still feel stuck: work harder, save more, invest earlier, chase a retirement number… then wake up the next day and realize nothing changed. That…
Sep 14, 2026 · 47:43
Your team does the right things when you're in the building. Turn your back and... maybe not. Dr. Gina Dorfman has spent over 20 years building practices around culture, and…
Sep 9, 2026 · 14:47
If your leadership meeting turns up “no problems,” we think you should be nervous. Silence can feel like health, but it often signals something else: people are checked out,…
Sep 8, 2026 · 39:32
Whatever is holding your practice back is probably not the thing you worked on this week. Dr. George Hariri, co-founder of Shared Practices and author of Dental Moneyball , went…
Sep 2, 2026 · 15:45
That split second after a patient asks “Can’t you just fill it?” can quietly decide the whole case. If you hesitate, even with good intentions, you can accidentally turn your…
Aug 31, 2026 · 29:22
Cost, timing, pain, insurance. These objections don't mean a patient is saying "no." In this episode, the DPH coaches share how they handle the most common patient objections and…
Aug 27, 2026 · 22:07
Your front desk can look busy all day and still leak production, profit, and patience. When phones, check-ins, insurance questions, and balance collections are treated like one…
Aug 25, 2026 · 16:45
We break down why the same operational problems keep resurfacing even after everyone “agrees” in a meeting. We share a simple leadership framework that turns talk into…
Aug 20, 2026 · 39:30
Every dentist wants an assistant who anticipates their needs without being asked. Almost nobody does what it takes to get there. Kevin Henry, dental journalist and founder of…
Aug 18, 2026 · 14:32
We describe the moment every practice owner knows: you block CEO time to build better systems, then lose it to nonstop interruptions and tiny fires. We share how protecting…
Aug 12, 2026 · 45:59
Eight out of ten employees show up disengaged. The other two are doing all the work in your practice. In this episode, Dr. David Maloley explains what's really driving attrition…
Aug 10, 2026 · 29:21
Hire another associate, open a second location, drop insurance — or maybe change nothing at all? The truth is, just because your practice can grow doesn't mean it should. In this…
Aug 5, 2026 · 14:59
You know the moment: you’re having the same conversation again, trying to stay calm, trying to protect psychological safety, but quietly wondering why the message still isn’t…
Aug 3, 2026 · 30:40
"I just need to get more patients into the office." It's something almost every owner tells themselves, but it's rarely what their practice needs. In this episode, you'll learn…
Jul 30, 2026 · 36:41
Your hygienist spends more time with your patients than you do. That makes them one of the biggest case acceptance drivers you have. This episode shows you how to unlock that…
Jul 27, 2026 · 15:55
If you walked into your dental practice right now and asked one random team member what they’re actively trying to get better at, would they have a real answer or a long pause?…
Jul 23, 2026 · 16:48
Your dental practice feels like it’s barely surviving, the team is overwhelmed, and the plan sounds logical: “Once we hire one more assistant or one more hygienist, then we’ll…
Jul 20, 2026 · 34:49
Front desk versus clinical: every practice has this quiet rivalry, but it doesn't have to be that way. In this episode, the DPH coaches break down why these two sides of the…
Jul 16, 2026 · 16:36
Your dental practice can feel like it’s drowning even when you’re fully staffed and the schedule looks reasonable on paper. The real culprit is often smaller and harder to spot:…
Jul 13, 2026 · 31:56
Where did all the good hygienists go? You may be asking yourself this question, but the truth is they're out there. They're just choosing someone else. In this episode, you’ll…
Jul 9, 2026 · 41:43
What does it take to be a better producer? For Dr. Spencer Greer, it's not about chasing new patients or pushing treatment. In this episode, he shares the exact language he uses…
Jul 6, 2026 · 31:59
Slow doesn't mean careful. Fast doesn't mean sloppy. Most dentists think efficiency comes at the cost of quality — but this episode will show you it's actually the key to…
Jun 29, 2026 · 35:36
Feeling lost? The biggest thing holding your practice probably isn't your team, your overhead, or the economy — it’s the stories you’re telling yourself. In this episode, Neo…
Jun 25, 2026 · 17:42
If your days feel jam-packed but your dental practice still isn’t improving, the problem usually isn’t effort. It’s urgency. The loudest problems in a practice always win, and…
Jun 23, 2026 · 40:36
What's one thing you've been avoiding in your practice? Maybe it's a slipping standard or a team member no longer pulling their weight — and every week you wait, your practice…
Jun 17, 2026 · 21:17
If you’ve ever reached the end of a packed clinic day wondering why every single problem somehow finds its way back to you, you’re not alone and you’re not broken. I’m Dr. Paul…
Jun 15, 2026 · 41:29
The best practices aren't built on systems and numbers — they're built on something that's easy to forget. In this episode, Bree Groff breaks down why people are the backbone of…
Jun 10, 2026 · 28:31
Technology in dentistry is moving faster than ever, and it's easy to feel like you're falling behind. AI is writing chart notes, robots are helping place implants, and there's a…
Jun 8, 2026 · 22:02
If you’ve ever looked around your dental office and thought, “Why am I the only one who cares?”, you’re not alone and you’re not crazy. We’ve felt that same disconnect between…
Jun 3, 2026 · 27:53
The most expensive report in your practice is the one you're not opening: the AR report. This episode unpacks why your old AR keeps piling up and how to clean it up without…
Jun 1, 2026 · 23:16
Your new hire isn’t “bad” after three days, they’re lost in your system. When we throw someone into a busy dental office with a login, a quick tour, and a vague “just ask…
May 28, 2026 · 30:28
Your great employee just became a bad leader... what happened? This episode unpacks why even the best employees aren't fit for leadership and how to tell if you've promoted the…
May 26, 2026 · 43:20
Successful, functioning, but secretly miserable? There's a name for what you're feeling, and it isn't burnout. In this episode, Dr. Corey Keyes, sociologist and author of…
May 18, 2026 · 21:45
You’re alone in your office after hours, staring at the numbers, and you can feel it: the practice has more potential. The hard part isn’t the math. The hard part is saying…
May 13, 2026 · 32:06
One strategy. An almost infinite ceiling. And most of your competitors aren't willing to do it. In this episode, founder of The Dental Marketer Michael Arias breaks down the…
May 11, 2026 · 32:48
Most practices are either tracking nothing, tracking everything, or tracking the wrong things entirely — and the result looks the same: a busy practice you can't fully control.…
May 6, 2026 · 39:28
Cancellations are up, no-shows are almost expected — and most owners are handling it the wrong way. In this episode, Carrie Webber of Jameson Group walks through what every…
May 4, 2026 · 30:23
There's one thing standing between you and a practice that runs without you: delegation. And you're probably doing it wrong — even if you have a leadership team in place. In this…
Apr 29, 2026 · 19:26
Your practice feels maxed out, but you’re not ready to build more operatories or move locations. So what’s the lever most owners ignore? Hours. We talk through why adding…
Apr 28, 2026 · 42:59
Don't let all your marketing dollars go to waste… Because if you're chasing patients instead of focusing on their experience inside your practice, they may be. Dr. Lior Tamir has…
Apr 22, 2026 · 12:18
Tired of strong opinions and weak evidence running your schedule? We put everyday practice debates under the microscope and share simple experiments that turn gut feelings into…
Apr 21, 2026 · 12:03
We break down why a “slammed” front desk is often a symptom of broken systems, not true patient volume. We show how tighter first conversations, better phone control, and clearer…
Apr 15, 2026 · 27:59
Exhausted, underproducing... but busy. Sound familiar? Instead of grinding away, you could be building a $1.5 million practice with just two procedures a day. In this episode,…
Apr 13, 2026 · 17:45
We challenge the reflex to hire an associate or build more operatories when the real issue is low efficiency and weak utilization. We break down the numbers that reveal the true…
Apr 8, 2026 · 30:20
The difference between associates producing $8K a day versus $1.4K a day? It has nothing to do with clinical skill. In this episode, the DPH coaches explain why building rapport…
Apr 6, 2026 · 11:27
Your team probably isn’t “full of problems.” More often, your standards are invisible. When we expect people to “act like adults” but never define what that means in a dental…
Apr 1, 2026 · 31:35
You’re collecting millions, producing like crazy, and still giving away a massive chunk to taxes every single year. That usually isn’t just a tax problem — it’s a planning…
Mar 30, 2026 · 20:06
The fastest way to lose a patient’s trust isn’t a clinical mistake, it’s a rushed vibe. We’ve all had a “nearly perfect” experience where the ending spoiled it, and that same…
Mar 25, 2026 · 42:28
You don't have a scheduling problem. You have an efficiency problem. This episode breaks down the efficiency gaps standing between you and $1,200-per-hour production. Dr. Aaron…
Mar 23, 2026 · 28:53
Tired of every decision and every problem running through you? You don't need a bigger team — you need a leadership team. In this episode, the DPH coaches share why building a…
Mar 18, 2026 · 24:16
You end a whirlwind clinical day feeling like a champ, until the production report steals the win. We’re tackling the real metric that decides your freedom: dollar per hour. When…
Mar 16, 2026 · 27:57
Feeling like you've run out of marketing ideas? This episode is full of creative, low-cost ideas that actually work — real strategies they've used to bring in patients without…
Mar 11, 2026 · 18:36
Anxiety, uncertainty, and small frictions in the waiting room can quietly drain trust before a patient ever reaches the chair. We walk through three simple, high‑leverage touch…
Mar 9, 2026 · 33:38
You know clinical inside out, but the front desk? It's a black box — and probably where you're losing the most money. In this episode, Dr. Paul Etchison speaks with Kiera Dent,…
Mar 4, 2026 · 22:46
Ever watch a full day turn into Swiss cheese before 9 a.m.? We’ve been there—and we found a fix that didn’t rely on bigger fees or tougher forms. Our hygiene cancellations fell…
Mar 2, 2026 · 31:06
Startup or acquisition... how do you choose? Between horror stories and conflicting advice, it’s hard to get a straight answer. This episode breaks them down in a way that…
Feb 25, 2026 · 23:08
What if the reason you don’t feel wealthy has nothing to do with your income and everything to do with how your practice runs without you? We unpack why so many high-earning…
Feb 24, 2026 · 37:51
The loan bill hits before your handpiece warms up—and it’s bigger than your first apartment. We sat down with Dr. Alan Mead of the Very Dental Podcast to unpack the sticker shock…
Feb 18, 2026 · 24:02
A last-minute cancellation shouldn’t hijack three hours of your day. We dig into a simple shift—pre-collecting before you schedule—that lowers AR, slashes cancellations, and…
Feb 16, 2026 · 17:24
Tired of feeling like growth is always easier for someone else? We pull back the curtain on the real pivot point in practice ownership: not a lucky break, better reimbursements,…
Feb 11, 2026 · 20:03
Feeling overworked and underpaid even when your schedule is jammed? Paul breaks down the three decisions that turned a frantic, low-margin grind into a calmer, higher-profit…
Feb 9, 2026 · 13:31
Staring at your AR and seeing chaos instead of clarity? We’ve been there, and we built a simple path out. We walk through a practical, three-part framework that turns one scary…
Feb 4, 2026 · 40:31
Running a practice with your spouse can be your biggest advantage… or your biggest stressor. In this episode, husband and wife team Trent and Hope Neisen share how they've made…
Feb 2, 2026 · 26:56
You start the year with big intentions, but end up back in autopilot mode. Sound familiar? This episode breaks down why good goals fall apart, especially in growing practices.…
Jan 28, 2026 · 13:24
Ever set a production goal that felt exciting, then realized the math didn’t support it? We walk through a clear, no-fluff framework that turns revenue wishes into achievable…
Jan 26, 2026 · 16:57
Most dentists push for a yes right now. We take a different path and show how planting a clear, respectful seed today leads to an easy yes at the next visit—no pressure, no…
Jan 21, 2026 · 25:53
Before you spend another dollar on marketing, look at this first: your phones. Most practices assume their staff has it handled because calls are coming in and the team feels…
Jan 19, 2026 · 29:18
Rising costs don’t have to automatically mean less profit. If your supply spend is sitting around 7–8%, this episode will show you how your practice can get group-level pricing…
Jan 14, 2026 · 23:33
Ever feel like your practice is stuck on repeat, fighting the same fires while your stress keeps rising? We get honest about why that happens and how to stop it—by freeing your…
Jan 12, 2026 · 24:42
Sex questions, angry patients, and a staff meeting joke gone wrong — welcome to dentistry. In this episode, the DPH coaches share the weird, unexpected, and straight up awkward…
Jan 7, 2026 · 16:32
Ever feel like no matter what you change in the practice, you’re “wrong”? Push too hard and the team melts down. Stand still and nothing improves. We break the cycle by showing…
Jan 5, 2026 · 35:50
We work hard to build wealth, but are you taking the time to actually protect it? Yes, you have insurance and have established an LLC, but that doesn't mean you're covered. In…
Dec 31, 2025 · 19:04
Most practices don’t fail for lack of systems—they fail because accountability shows up late, tense, and inconsistent. We unpack a practical way to fix that with the CVI…
Dec 29, 2025 · 27:00
Struggling to hit production goals despite a packed schedule? In this episode, we get into the root issue of why your production is falling short and the mistakes you probably…
Dec 22, 2025 · 13:25
Ever feel like your checklists are getting longer while your problems get louder? We shine a light on the quiet force that stalls growth in so many dental practices: the truth…
Dec 17, 2025 · 27:12
Every time a team member asks for a raise, the pressure is instant — but it doesn’t have to be. In this episode, find out how to talk money with your team, set clear…
Dec 15, 2025 · 18:34
If you’ve ever felt like the glue holding your practice together, this conversation will challenge that belief and give you a new playbook for freedom. We unpack a…
Dec 10, 2025 · 26:29
Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them…
Dec 8, 2025 · 30:31
Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only…
Dec 3, 2025 · 13:23
Ever feel like your day moves at the speed of the slowest checkout lane? We unpack the hidden inefficiencies that quietly drain hours, stress your team, and shrink profit—then…
Dec 1, 2025 · 20:00
Are you ignoring a crucial part of your practice? In this episode, we’re talking about the front desk. It’s one of the most overlooked areas in dentistry, yet can also make or…
Nov 25, 2025 · 11:52
Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into…
Nov 19, 2025 · 11:32
What if the biggest reason patients delay necessary care isn’t price or insurance, but the quiet doubt in our own voices? We dig into the hidden driver of case acceptance—front…
Nov 17, 2025 · 23:36
When team members push back on production or growth, it’s rarely about the numbers or your systems... it’s about clarity. True buy-in comes from showing your team why growth…
Nov 12, 2025 · 15:43
A crowded calendar can look like success, but what if it’s hiding slow service, low-yield work, and profit slipping through the cracks? We pull back the curtain on the “packed…
Nov 10, 2025 · 37:20
You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s…
Nov 5, 2025 · 14:22
Ever felt like your dental practice would finally take off if you could just get a few more new patients through the door? That seductive thought might be keeping you from…
Nov 3, 2025 · 24:09
It’s time for a reality check: hiring an associate isn’t a shortcut to less stress and more growth. In this episode, we break down what associates actually need to succeed and…
Oct 30, 2025 · 27:39
It’s the classic lose-lose situation: a patient walks in with no pain, goes home, and calls you back and says, “I’m having pain and it didn’t hurt until you touched it.” Even…
Oct 27, 2025 · 16:57
If you are ready to increase your new patients and start growing your practice, visit www.relevanceonlinemarketing.com and see what you've been missing with your current company.…
Oct 22, 2025 · 37:16
Tired of putting out fires all day? It’s time to start thinking like a CEO, not just a clinician. In this episode, Dr. Chris Green shares the systems that helped him cut down…
Oct 20, 2025 · 13:38
Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're…
Oct 16, 2025 · 25:45
Overwhelmed in ownership? You can’t fix everything at once, but today you'll learn where to start. Get back to the fundamentals — vision, numbers, and leadership — with simple…
Oct 14, 2025 · 16:00
Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the…
Oct 8, 2025 · 24:19
You know what’s worse than not having an office manager? Having the wrong one. We all want that "perfect" hire, but perfect on paper rarely works in practice. This episode…
Oct 6, 2025 · 16:07
Feeling trapped on the dental treadmill? That plateau between $1-2 million in practice revenue isn't just common—it's a critical crossroads in your ownership journey. Dental…
Oct 1, 2025 · 20:04
Imagine losing a team member who's been with you for years. Beyond the obvious recruiting costs, you're facing a cascade of hidden consequences: the training burden on your…
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