The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
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Sep 28, 2026 · 31:34
In this episode of the UCM Podcast, Dr. Levi Wainwright shares his journey from discovering upper cervical care at Palmer Florida to becoming a board-certified NUCCA doctor and…
Sep 21, 2026 · 27:50
In this episode of the UCM Podcast, Dr. Nicole Czech shares her remarkable journey from being a skeptical 12-year-old patient suffering from debilitating daily headaches and…
Sep 14, 2026 · 28:04
In this episode of the UCM Podcast, Dr. Bill Davis explores why recruiting the right associate doctor for an upper cervical chiropractic practice is uniquely challenging .…
Sep 7, 2026 · 31:07
In this episode of the UCM Podcast, Dr. Stanley Dombroski shares nearly 23 years of experience building a successful upper cervical practice from a small-town office in Zeeland,…
Aug 31, 2026 · 35:39
In this episode, Dr. Bill Davis explains what it takes for upper cervical practices in Practice Growth Stages 4, 5, and 6 to successfully scale beyond the owner's personal…
Aug 17, 2026 · 26:33
In this episode, Dr. Bill Davis speaks directly to upper cervical doctors in Practice Growth Stages 2 and 3, explaining why so many practices plateau despite working harder than…
Aug 10, 2026 · 24:10
This episode introduces UCM Start , a membership specifically designed for upper cervical chiropractors in Practice Growth Stage 1 ( those collecting less than $20,000 per month…
Aug 3, 2026 · 32:45
In this episode, Dr. Bill Davis introduces the new UCM Practice Growth Memberships , describing them as the next evolution in how UCM supports upper cervical chiropractors.…
Jul 27, 2026 · 31:32
In this episode, Dr. Bill Davis explains why accountability is one of the most important foundations for building a scalable Upper Cervical practice. He emphasizes that…
Jul 20, 2026 · 25:07
Dr. Bill Davis explains why weekly team training is one of the most valuable habits an upper cervical practice can implement to improve patient experience, strengthen team…
Jul 13, 2026 · 27:12
This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly…
Jul 6, 2026 · 23:43
In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He…
Jun 29, 2026 · 31:11
In this inspiring episode of the UCM Podcast, host Bill Davis interviews Dr. Gregory Jean-Pierre, who shares his journey from a struggling solo practitioner facing financial…
Jun 22, 2026 · 28:18
In this episode of the UCM Podcast, Dr. Jeff Zehr shares the lessons he's learned from building and sustaining a successful upper cervical chiropractic practice for more than two…
Jun 15, 2026 · 25:22
In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing. More than simply…
Jun 8, 2026 · 40:07
This episode of the UCM Podcast features Dr. Ben Kuhn sharing an in-depth conversation about what it truly takes to scale a successful chiropractic practice. Drawing from nearly…
Jun 1, 2026 · 37:08
In this special 300th episode of the UCM Podcast, Dr. Bill Davis and Tony Hook reflect on more than a decade of conversations, lessons, and impact within the upper cervical…
May 25, 2026 · 30:37
In this episode of the UCM Podcast, Dr. Bill Davis sits down with UCM Client Success Manager, Melissa House, to discuss one of the biggest challenges facing chiropractic students…
May 18, 2026 · 21:45
In this episode, Dr. Bill Davis challenges one of the most ingrained beliefs in chiropractic: that owning your own practice is the only path to success. He breaks down how this…
May 11, 2026 · 31:22
Most chiropractors think they can handle their own marketing until their practice starts to grow and they realize they simply don't have the time, systems, or expertise to keep…
May 4, 2026 · 1:01:18
In this episode, the conversation challenges the traditional idea that doctors must become marketers to grow their practices. Instead, it introduces a smarter, more sustainable…
Apr 27, 2026 · 21:45
In this episode, Dr. Bill Davis breaks down why the first five years of a chiropractor's career are the most critical and often the most misunderstood. While chiropractic school…
Apr 20, 2026 · 31:50
In this episode, Tony Hook introduces Anthony Baker, UCM's new Practice Growth Advisor, whose lifelong connection to upper cervical care fuels his passion for helping doctors…
Apr 13, 2026 · 34:02
In this episode, Dr. Bill Davis sits down with Dr. Justin Brown to unpack one of the biggest challenges in chiropractic today: what happens after years of building a successful…
Mar 30, 2026 · 39:23
In this episode, Dr. Bill Davis explains how upper cervical chiropractors can scale their practices strategically in 2026—growing revenue and impact without proportionally…
Mar 23, 2026 · 44:23
In this episode, Dr. Bill Davis explains how the first 12–18 months after graduation can define a chiropractor's entire career trajectory. He argues that success hinges less on…
Mar 16, 2026 · 28:49
In this inspiring episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Caitlin Walker, founder of Atlas Imbalance Chiropractic in Oceanside, CA, who shares her powerful…
Mar 9, 2026 · 36:18
In this episode, Dr. Bill Davis breaks down the seven most common mistakes chiropractic students make when transitioning into their first associate position—and how to avoid…
Mar 2, 2026 · 29:52
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice…
Feb 16, 2026 · 43:42
In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to…
Feb 9, 2026 · 30:38
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Connor Davis and Dr. Leigh Davis of Transcend Chiropractic in Knoxville, Tennessee, to unpack their journey…
Feb 2, 2026 · 46:59
In this powerful and deeply honest conversation, Dr. Vivek Soham shares the unfiltered reality of building an upper cervical chiropractic practice through personal hardship,…
Jan 26, 2026 · 20:03
In this episode of the UCM Podcast, Dr. Bill Davis walks chiropractic students through the three critical steps to landing a great preceptor position—one that builds confidence,…
Jan 19, 2026 · 31:57
In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset…
Jan 12, 2026 · 20:08
In this episode, Dr. Bill Davis breaks down the 20K Roadmap , a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth…
Jan 5, 2026 · 29:16
In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to…
Dec 29, 2025 · 43:03
In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what's working—and what isn't—inside UC…
Dec 22, 2025 · 28:16
This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient…
Dec 8, 2025 · 30:44
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in…
Dec 1, 2025 · 29:19
In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice…
Nov 24, 2025 · 28:50
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his…
Nov 10, 2025 · 33:11
In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He…
Nov 3, 2025 · 33:36
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from…
Oct 20, 2025 · 38:15
In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world. They discuss how upper…
Oct 13, 2025 · 27:00
Dr. Bill Davis on the UCM Podcast As a chiropractic student, it's easy to get caught up in tests, grades, and the looming pressure of board exams—but real preparation for your…
Oct 6, 2025 · 35:12
Dr. Stan Dombroski on the UCM Podcast In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in…
Sep 29, 2025 · 24:54
Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis reveal The Atlas Engine—the only AI-powered growth system built specifically for upper cervical practices.…
Sep 15, 2025 · 30:30
Dr. Bill Davis on the UCM Podcast In this episode of the UCM Podcast, Dr. Bill Davis tackles a question that every upper cervical chiropractor has wrestled with at some point:…
Sep 8, 2025 · 44:46
Dr. Brian Pokorski on the UCM Podcast In this episode of the UCM Podcast, Tony Hook interviews Dr. Brian Pokorski who shares his unique journey into upper cervical care, his…
Sep 1, 2025 · 39:00
Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook tackle a common but risky temptation for upper cervical…
Aug 18, 2025 · 27:43
Dr. Jennifer Sheppard on the UCM Podcast In this inspiring episode, Dr. Jennifer Sheppard shares her 32-year journey in NUCCA upper cervical chiropractic—from being mentored as a…
Aug 11, 2025 · 16:21
Dr. Bill Davis on the UCM Podcast In this groundbreaking episode of the UCM Podcast, Dr. Bill Davis unveils Invisible Lead ID, a revolutionary feature within the new Atlas…
Aug 4, 2025 · 33:31
Dr. Barbara Read on the UCM Podcast In this episode of the UCM Podcast, Dr. Davis sits down with Dr. Barbara Read from Ames, Iowa, to explore her incredible journey from a new…
Jul 21, 2025 · 34:24
In this episode, Dr. Bill Davis walks through the five key steps to launching a successful Upper Cervical practice. From choosing the right location and defining your mission to…
Jul 14, 2025 · 41:27
Dr. Bill Davis and Tony Hook on the UCM Podcast. Feeling overwhelmed and out of bandwidth in your UC practice—but still haven't hired help? You're not alone. In this episode, Dr.…
Jul 7, 2025 · 31:11
Dr. Kurt Sherwood on the UCM Podcast In this fantastic episode of the UCM Podcast, Dr. Bill Davis interviews Dr. Kurt Sherwood, who shares his unique journey from growing up as a…
Jun 30, 2025 · 39:26
Are you ready to break through the $20,000 per month barrier in your upper cervical practice without compromising the quality of care you provide? In this powerful episode, Dr.…
Jun 16, 2025 · 34:33
Dr. Russell Friedman on the UCM Podcast. In this compelling episode, Dr. Russell Friedman shares his remarkable journey from mechanical engineer to pioneering upper cervical…
Jun 9, 2025 · 30:34
Dr. Bill Davis and Tony Hook on the UCM Podcast. In this special episode of the UCM Podcast, Dr. Bill Davis and Tony Hook introduce their newly released book, The 7 Growth Stages…
Jun 2, 2025 · 30:07
Dr. Joey Miles on the UCM Podcast. In this powerful and heartfelt episode, Dr. Joey Miles shares his unexpected health journey—one that began with a routine check-up and ended in…
May 19, 2025 · 35:00
Dr. Bill Davis on the UCM Podcast. In this inspiring episode, Dr. Bill Davis explores what it truly means to lead an upper cervical chiropractic practice through the lens of…
May 12, 2025 · 14:51
Dr. Bill Davis on the UCM Podcast Are you feeling stuck, overworked, or like your practice would crumble if you stepped away? In this episode of the UCM Podcast, Dr. Bill Davis…
May 5, 2025 · 36:33
In this inspiring episode of the UCM Podcast, Dr. Larry Arbeitman joins Dr. Bill Davis to share the heart behind his thriving upper cervical practice and the philosophy that…
Apr 28, 2025 · 51:00
Dr. Bill Davis joins the UCM Podcast. In this episode, we discuss a comprehensive five-step plan designed to help solo upper cervical chiropractors scale their practices, avoid…
Apr 14, 2025 · 41:38
Dr. Bill Davis and Tony Hook join the UCM Podcast. In this episode, we discuss the three crucial stages of developing a healthy associate relationship. We also discuss the…
Apr 7, 2025 · 33:56
Dr. Rachae Bell joins the UCM Podcast. In this episode, we discuss how Dr. Bell and the other doctors in her practice have been able to take maternity leaves without impacting…
Mar 31, 2025 · 46:21
Dr. Bill Davis joins the UCM Podcast. In this episode, we discuss the importance of planning for your profitable exit from upper cervical practice. Dr. Davis encourages doctors…
Mar 17, 2025 · 29:09
Dr. Jason Sabo joins the UCM Podcast. In this episode, we discuss the importance of bringing passion and excellence in the details of your upper cervical practice. Dr. Sabo…
Mar 10, 2025 · 23:05
Dr. Bill Davis joins the UCM Podcast. In this episode, Dr. Davis breaks down the key signs that it's time to add an associate to your upper cervical practice. He dives into the…
Mar 3, 2025 · 32:01
Dr. Justin Brown joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the phenomenal growth of Dr. Brown's practice in South Florida over the past two…
Feb 17, 2025 · 25:52
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses how to use AI technology to improve the efficiency and effectiveness of your upper cervical practice. This is…
Feb 10, 2025 · 44:12
Dr. Bill Davis and Tony Hook join the UCM Podcast. In this episode, we discuss the eight phases to take patients from the "assess phase" all the way through the advocate phase.…
Feb 3, 2025 · 34:28
Dr. Jamie Cramer joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the sustained growth of Dr. Cramer's practice in Troy, Michigan over the past two…
Jan 20, 2025 · 34:38
Dr. Kyle Konas joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the incredible growth of Dr. Konas's practice in Traverse City, Michigan. Dr. Konas…
Jan 13, 2025 · 29:52
Dr. Bill Davis on the UCM Podcast In this episode, Dr. Bill Davis discusses the how-to breakthrough $20,000 per month what we refer to as practice growth stage I. he also…
Jan 6, 2025 · 40:02
Dr. John Stenberg on the UCM Podcast Dr. John Stenberg joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of connecting with the person…
Dec 30, 2024 · 42:06
Dr. Bill Davis on the UCM Podcast. In this episode, Dr. Bill Davis discusses 5 building blocks necessary to build a breakthrough blueprint to thrive in 2025. Dr. Bill Davis…
Dec 23, 2024 · 39:02
Dr. Bill Davis and Tony Hook on the UCM Podcast In this episode, we discuss our 2024 Upper Cervical Practice Survey, and the best practices derived from the data. Dr. Bill Davis…
Dec 9, 2024 · 47:09
In this episode, we discuss how to build a successful upper cervical practice team. Dr. Bill Davis shares his experience and insights on the four essential elements for a…
Dec 2, 2024 · 37:09
Dr. James Pietrek joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss patient education and how to communicate the above down inside out philosophy to…
Nov 25, 2024 · 40:09
Dr. Bill Davis joins the UCM Podcast to talk about honoring God with your upper cervical practice. In this episode, he discusses three ways to lead your practice in such a way…
Nov 11, 2024 · 35:47
Drs. Lucas & Amy Watterson joined the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss the importance of investing in your team's culture and systems to promote…
Nov 4, 2024 · 17:49
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of using block scheduling to maximize the efficiency of your practice. He discusses the…
Oct 21, 2024 · 39:06
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the challenges and skills that you must develop to hire your first associate to continue growing beyond…
Oct 14, 2024 · 29:24
Dr. Bill Davis joins the UCM Podcast with host Tony Hook. In this episode, we discuss the challenges and skills that you must develop to continue growing beyond practice growth…
Oct 7, 2024 · 31:22
Dr. Noel Lloyd joins the UCM Podcast with host Dr. Bill Davis. In this episode, we discuss how to build an associate relationship that is a win for both the clinic director and…
Sep 30, 2024 · 15:59
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of moving through practice growth stage 1 and 2 and into practice growth stage 3 as quickly as…
Sep 23, 2024 · 39:40
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of the four keys to focus on to break through practice growth stage one. He also discusses the…
Sep 16, 2024 · 33:33
Dr. Tron Malachowski joins the UCM Podcast with host Dr. Bill Davis. In this episode, he discusses the importance of having focus in every stage of practice growth. He also…
Sep 9, 2024 · 8:02
Dr. Bill Davis joins the UCM Podcast. In this episode, he discusses the importance of having a legacy transition plan in place to transition your practice to someone else through…
Sep 2, 2024 · 41:09
Drs. Connor and Leigh Davis join the UCM Podcast with host Tony Hook. In this episode, we discuss the importance of patient education, specifically the holding is healing…
Aug 26, 2024 · 32:40
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss 6 must use digital strategies that are working in 2024. Including specific strategies for…
Aug 19, 2024 · 9:33
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this episode, we discuss how to move into practice growth stage 6 – Multiple Practice Master with three or more…
Aug 12, 2024 · 19:38
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we discuss the impact of local social media influencer marketing. Including the…
Aug 5, 2024 · 37:37
Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper…
Jul 29, 2024 · 11:54
Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.
Jul 22, 2024 · 45:47
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses five key steps in starting your own upper cervical clinic in order to launch your…
Jul 15, 2024 · 40:06
Dr. Bill Davis joins the Upper Cervical Marketing Podcast with host Tony Hook. Patient education is the number one way to generate new patients from inside your practice. In this…
Jul 8, 2024 · 12:03
Dr. Bill Davis joins the Upper Cervical Marketing Podcast. Practice Growth Stage IV: The Associate Master Stage has great opportunities but also great challenges. In this…
Jul 1, 2024 · 43:35
Dr. Gary Boring joins the Upper Cervical Marketing Podcast. Every upper cervical doctor will eventually transition out of practice. Unfortunately, and all too often, when a…
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