UCM 269: What Should Upper Cervical Practices Budget for Marketing?

Dr. Bill Davis on the UCM Podcast

In this episode of the UCM Podcast, Dr. Bill Davis tackles a question that every upper cervical chiropractor has wrestled with at some point: How much should I really be spending on marketing? Whether you're just starting out and trying to break through $20K a month, or you're managing multiple associates and looking to scale, your marketing budget can make or break your growth. 

Dr. Davis shares real-world benchmarks, insights from the 7 Growth Stages of Upper Cervical Practice, and practical tips on balancing visibility, patient flow, and return on investment. If referrals alone haven't been enough to keep your practice growing, this conversation will help you set a smart, stage-appropriate budget so you can reach more people in your community and keep your practice thriving.