Upper Cervical Marketing Podcast
Upper Cervical Marketing Podcast · Sep 14, 2026 · 28:04
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In this episode of the UCM Podcast, Dr. Bill Davis explores why recruiting the right associate doctor for an upper cervical chiropractic practice is uniquely challenging.
Because upper cervical care requires specialized clinical standards, explicit philosophy, and precise technique alignment, relying solely on traditional job boards or urgent "post and hope" tactics often fails.
To solve this, Dr. Davis emphasizes the necessity of building continuous candidate pipelines early through direct engagement with chiropractic colleges, technique organizations, and active mentorship.
He introduces UCM's Associate Talent Network and Associate Recruitment Program, designed to connect practices with pre-vetted students and doctors through deep career planning, structured candidate evaluations, and long-term onboarding support to enable sustainable practice growth
Episodes: Upper Cervical Marketing Podcast