Upper Cervical Marketing Podcast
Upper Cervical Marketing Podcast · Oct 6, 2025 · 35:12
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In this inspiring conversation, Dr. Stan Dombroski shares his 22-year journey of building and expanding a successful NUCCA practice in Zeeland and Grand Rapids, Michigan.
From the terrifying early days of opening his doors with no business knowledge, to creative grassroots marketing with nothing but a SAM unit and bottled water, Dr. Stan reveals the lessons he's learned about persistence, growth, and leadership.
He discusses the transition from solo practice to managing multiple associates, the importance of culture and communication between clinics, and how pursuing NUCCA board certification gave him clarity and renewed passion for the process. His story is one of faith, grit, and staying focused on excellence in removing atlas subluxations, so patients can live fully.
Episodes: Upper Cervical Marketing Podcast