Build a better list without complicated subscription forms

Summary

In this episode of Fridays 4 Fundraising, Kelly talks about how to balance the need to gain data on your prospective donors with keeping your subscription forms lean.

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Takeaways

• Be strategic in identifying what data you really need from email subscribers to implement your email segmentation, and keep away from fluff.
• Use a simple form for high conversion, and pair with a back-end tagging strategy based on how you recruit new subscribers.