Rethink your opening act with prospective donors.

Summary

In this episode of Fridays 4 Fundraising, Kelly talks about why we need to think about donor relationships more like real-life relationships...because they ARE real-life relationships.

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Takeaways

• Asking a stranger to donate to your nonprofit is about as nonsensical as asking a stranger to help you move or babysit your children.
• People need more interesting reasons to sign up for your email list beyond "get updates."
• We have to get people excited about our mission (WHY we exist) before we bore them with details like program updates.