Unconventional ways to build your email list.

Summary

In this episode of Fridays 4 Fundraising, Kelly talks about where to build your email list, depending on whether your strategy includes just donors or other audiences. She also discusses unconventional strategies that are wildly successful for list building for small nonprofits.

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Takeaways

• You don't always need an email marketing system that is separate from your donor CRM/donor database. In fact, there are some CRMs with great integrated email marketing tools.
• Think beyond social media when you think about list building. Offline methods are often far more powerful in helping you build an engaged email list.