Your Product is No Longer Your Moat — GTM Made Simple

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Your product is no longer your moat. AI is making product parity faster, cheaper, and more universal than any point in the last 20 years. Whatever your engineers built, someone can replicate it.

The real moat, the one that actually protected Salesforce and the one we built at Terminus, was never the product. In this video I break down the three things that replace product as your competitive advantage: category, community, and system. If you can't name your moat in those terms, you don't have one.

⏱ TIMESTAMPS
(00:00) Why product stopped being a moat
(00:34) What AI is doing to product parity right now
(01:07) What I learned watching Salesforce from the inside
(02:20) How Terminus bought 5 companies to build a product moat (and why that no longer works)
(04:38) The real moat: category, community, and system
(04:55) How Salesforce used Dreamforce and Terminus used Flip My Funnel
(05:32) The system moat: ecosystems, partners, and distribution platforms
(06:22) How to apply this to your business today

📌 Figure out what your real moat is at runongtmos.com/move. The GTM assessment will show you where you are and what to build next.