GTM Made Simple · Oct 1, 2026 · 4:54
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I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to GTM Partners today, every real jump in growth happened because I found a partner who complemented what I wasn't great at.
In this video I walk through three different business partnerships (and one family story) that all prove the same point. If you're trying to do everything yourself, marketing, sales, product, ops, it's not impossible, but it will take you years to get what a real partnership can get you in months.
⏱ TIMESTAMPS
(00:00) My exits from Pardot to Terminus to GTM Partners
(00:38) The one thing they all have in common: growth doesn't happen alone
(00:50) Terminus: pairing with two technical cofounders
(01:42) Building a community with a partner who covered my ops blind spot
(02:03) GTM Partners and why Bryan's product skills complement my marketing and sales
(02:27) Partnering with a guy who's written ten times more books than me
(03:19) Bringing my family into my work on a New York trip
(04:23) Find one partner who complements what you're not great at
📌 Take the free GTM assessment to see where your business needs a complementary partner: runongtmos.com/move