GTM Made Simple · Oct 2, 2026 · 9:27
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Everyone's blaming AI for the wave of layoffs hitting tech right now, but the AI layoffs data tells a different story. I dug into PwC's research on over 1 billion job postings and found something that changed my mind too.
In this episode I break down the two tracks the job market is splitting into: roles where AI amplifies human judgment (seeing 2x job growth and 42% faster pay), and roles getting commoditized into scripts and playbooks. I also share what I'm hearing inside my weekly CEO roundtables, including one leader who's hiring aggressively from competitors while everyone else cuts to look efficient.
⏱ TIMESTAMPS
(00:00) Why the AI layoffs headlines are misleading
(00:56) The real numbers behind the layoffs everyone's citing
(01:16) Why 69,000 new tech jobs got added the same month
(01:58) The real reason behind 40 percent of the AI layoffs
(02:52) Why AI isn't killing your job, it's exposing bloat
(03:20) Why I'm digging into this every week in CEO roundtables
(04:44) The two-track job market PwC just found
(05:31) Track two: the roles getting commoditized
(06:14) Why fractional GTM leaders are booming right now
(06:52) What's actually happening to entry-level jobs
(07:57) My advice for CEOs and go-to-market leaders right now
📌 Comment "growth" and my team will send you the CEO manifesto on navigating this.