You Confuse, You Lose - Why No One's Hiring You — GTM Made Simple

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If you can't say what you do in one sentence, that's why your fractional pipeline is dry. Most fractional CMOs and CEOs describe themselves like an HR job title, and the market doesn't pay for job titles. It pays for outcomes for a specific kind of company.

In this video I break down the three positioning angles that separate fractionals who are fully booked from ones still chasing DMs: industry, stage of business, and who you actually serve.

⏱ TIMESTAMPS
(00:00) Why nobody's hiring you right now
(01:00) Why I never called my own business "fractional"
(02:00) Positioning angle 1: industry, the Lydia story
(04:00) Positioning angle 2: stage of business, the Matt Anthony story
(05:00) Positioning angle 3: who you serve, the Alan story
(06:00) Why niching down gets clients coming to you first

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