How to Get More Therapy Clients with Google Ads with Brandon Grill | WP 203

I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work.

In this episode, Brandon and I talk about how to know if your practice is actually ready for Google Ads, why your website and overall digital presence matter so much, and why getting more specific with the services you advertise can make a huge difference.

We also talk about the numbers you should be watching, including click-through rates and conversion rates, how to tell if the problem is your ad or your landing page, and why practice owners still need to stay involved even when someone else is managing their campaigns.

We also get into insurance versus private pay practices, how Google Ads can work alongside SEO, and what can go wrong when campaigns aren't set up or tracked well.

If you've been wondering whether Google Ads are worth the investment for your private practice, this episode will give you a much clearer picture of what to consider before you start spending money.

Watch on YouTube 

03:22 – Brandon's Journey Into Google Ads
05:40 – Who Is a Good Candidate for Google Ads?
08:30 – Why Your Digital Footprint Matters
09:46 – Google Ads for Insurance vs. Private Pay Practices
11:50 – Why Run Google Ads for Your Practice?
13:57 – Click-Through Rates and Conversion Rates
16:34 – Common Google Ads Myths and Mistakes
18:53 – Improving Lead Quality and Landing Pages

Meet Brandon Grill

Brandon Grill is a Google Ads expert focused on helping therapists and mental health practices. He specializes in improving every part of the lead generation process, from ads to conversion tracking to landing pages to conversion rate optimization (or CRO). His work is focused on helping private practices turn more clicks into qualified inquiries while making the most of their marketing budget.

Brandon's Links

Brandon's LinkedIn
Free Google Ads Guide
Website

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