The Free Google Tool Most Practice Owners Aren't Using with Mary Walker | WP 202

If you're investing in SEO, how do you actually know if it's working?

In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction.

Mary also explains how to identify the keywords bringing people to your website, determine whether those searches are actually attracting your ideal clients, and find opportunities to strengthen services you want to grow. We also talk about what to look for if you've been paying an SEO company and want to know whether your investment is actually improving your visibility over time.
The best part? Google Search Console is free, and the information inside it can give you actionable ideas for your website, blogs, and overall marketing strategy.

Mary is also offering Wise Practice listeners a waived onboarding fee for foundational SEO programs—a $350 value—as well as 10% off an SEO consulting package.

If you've ever wondered, "Is my SEO actually working?" this episode will help you figure out exactly where to look.

Watch on YouTube

06:13 – Why Therapists Struggle to Measure SEO
08:17 – Free Tools to Understand Your Website
10:45 – Why Google Search Console Is So Helpful
13:03 – Looking Inside Whitney's Search Console
19:13 – Are You Attracting the Right Clients?
22:31 – Finding SEO Opportunities in Your Data
27:04 – How to Know If Your SEO Company Is Working
32:03 – Can Your SEO Keep Improving?
33:54 – Special SEO Offer for Wise Practice Listeners

Show Sponsor Wise Practice Summit (Ticket sales end 9/11)

If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee.

If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you.

Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses.

We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together. 

Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1

Meet Mary Walker

Mary Walker is the owner of Simplified SEO Consulting, where she helps private practice owners grow their businesses through ethical, strategic SEO. With dual Master's degrees in Psychology and Digital Marketing, she brings a unique blend of human insight and technical expertise to her work. Mary is passionate about helping therapists and helping professionals feel confident in their online presence without losing the heart of what they do. She is also a mom of five and a strong advocate for building a business that supports both professional success and personal fulfillment.

Mary Walker's Resources

Website (I'd love to offer listeners a waived onboarding fee for our foundational SEO programs, which is a $350 value, as well as 10% off our SEO consulting package).

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Links and Resources

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