Building a thriving faith-based private practice takes courage, wisdom, and a commitment to growing your business without compromising your faith or values. Hosted by Whitney Owens, owner of a seven-figure, multi-location group practice and founder of Wise Practice Consulting, the Wise Practice Podcast offers practical strategies, honest lessons, and real conversations for Christian practice owners. Whether you're building a solo practice or growing a team, you'll find encouragement and actionable guidance to help you lead with confidence, build a sustainable business, and stay rooted in what God has called you to do. You don't have to build your practice alone...
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Sep 29, 2026 · 37:36
Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her…
Sep 22, 2026 · 28:12
In this episode of the Wise Practice Podcast, I'm talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake,…
Sep 15, 2026 · 26:05
I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and…
Sep 8, 2026 · 37:04
If you're investing in SEO, how do you actually know if it's working? In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console…
Sep 1, 2026 · 29:13
If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it. In this episode, I'm joined by Justin Ith,…
Aug 25, 2026 · 23:46
Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?" I've been there too. We can listen to all the podcasts, read all the books, take the courses, go…
Aug 18, 2026 · 30:52
Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns…
Aug 11, 2026 · 28:56
Are you making business decisions based on actual data, or are you chasing whatever shiny idea feels promising this month? When your practice has one great month followed by one…
Aug 4, 2026 · 21:30
What if the thing keeping your practice from growing isn't your marketing, your website, or how hard you're working? Y'all, most practice owners already know a whole lot about…
Jul 28, 2026 · 29:31
Y'all, building a successful private practice is not about chasing every new idea or reacting to every little problem. It is about creating steady habits that help you lead well,…
Jul 21, 2026 · 25:45
What do you do when private practice feels heavier than usual? In this solo episode, I'm sharing honestly about the fear, stress, uncertainty, and pressure so many practice…
Jul 14, 2026 · 34:11
Y'all, marketing your practice does not have to mean spending a fortune and hoping something sticks. In this episode, I'm joined by Joshua Brummel, co-founder of Therapy Flow, to…
Jul 7, 2026 · 51:11
Are you investing in marketing for your therapy practice but wondering if it's actually working? In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre,…
Jun 30, 2026 · 37:36
Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it? In this episode of the Wise Practice Podcast, I'm joined by Julie…
Jun 23, 2026 · 24:19
What if building your practice alone isn't strength, but isolation? Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing,…
Jun 16, 2026 · 29:59
What would you tell yourself if you could go back to the very beginning of your group practice? Y'all, that question will make you think. In this episode, Amy Dover is taking…
Jun 9, 2026 · 25:56
Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your…
Jun 2, 2026 · 29:41
Leading a practice can feel lonely in a way most people don't fully understand. In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June…
May 26, 2026 · 49:24
I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking…
May 19, 2026 · 46:30
What if the next step in your practice isn't more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about…
May 12, 2026 · 32:48
Y'all ever feel that little knot in your stomach when it's time to talk about money with a client? Like you know you're called to this work… but charging for it still feels…
May 5, 2026 · 37:42
Y'all ever feel like you've got a really good idea… but no clue how to actually turn it into income? Maybe you've thought about creating a course, writing a book, or building…
Apr 28, 2026 · 35:09
Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most…
Apr 21, 2026 · 33:19
If you've ever tried to lead your practice well while your real life feels heavy… this one's for you. Because let's be honest, y'all—no one teaches you how to run a business,…
Apr 14, 2026 · 32:27
If marketing your practice feels uncomfortable, you're not alone. Y'all, most of us didn't get trained in this. We thought we'd be sitting with clients… not figuring out…
Apr 7, 2026 · 39:40
Y'all ever look around at your practice and realize you're doing something just because "that's how everyone else does it"… but deep down, it's not really working? In this…
Mar 31, 2026 · 32:07
Thinking about leaving your group practice… but not sure when (or how) to actually do it? In this episode, Whitney sits down with Zack Ufland to talk through what it really looks…
Mar 24, 2026 · 35:14
What does it look like to care for vulnerable clients without burning out your team or compromising the sustainability of your practice? In this episode, I'm joined by Susan…
Mar 17, 2026 · 34:02
What does it actually look like to grow a group practice across multiple locations? In this episode, I'm joined by Todd Call, co-owner of Triology, a Christian counseling group…
Mar 10, 2026 · 29:47
Have you ever asked yourself, Should I niche down… or am I going to lose clients if I do? I hear this question all the time from practice owners. We're trained to treat a wide…
Mar 3, 2026 · 39:43
What if your lowest-paying insurance panel is costing you thousands a year… and you didn't even realize you could ask for a raise? In this episode, I sit down with Jeremy Hinote,…
Feb 24, 2026 · 36:16
Running a successful practice can slowly crowd out the very faith that called you to this work in the first place. In this episode of the Wise Practice Podcast, I sit down with…
Feb 17, 2026 · 21:36
Lent doesn't have to feel rigid, heavy, or like one more thing you're failing at as a practice owner. In this episode, I'm talking about how to actually practice Lent in a way…
Feb 10, 2026 · 18:28
If you're a practice owner, chances are you're reading this while doing something else—answering emails, moving between sessions, or thinking about what still needs to get done…
Feb 3, 2026 · 24:26
I'm really glad you're here today because this episode is a little different and honestly pretty personal for me. I'm talking about something I've never shared before, what it…
Jan 27, 2026 · 28:15
Today's episode is the final part of our January series, Staying the Course, and honestly, it might be the most grounding one yet. We're talking about what faithful investment…
Jan 20, 2026 · 24:48
Some seasons of leadership don't feel loud or dramatic. They feel heavy. Quiet. Exhausting in a way sleep doesn't fix. If you're leading a practice right now and finding yourself…
Jan 13, 2026 · 29:44
There's a moment every practice owner faces—the numbers wobble, referrals slow down, and fear quietly whispers, "Maybe now is the time to pull back." In today's episode, I'm…
Jan 6, 2026 · 26:01
As we step into a new year, it's easy to feel pressure to move faster, do more, and fix everything all at once — especially as a private practice owner. But what if faithful…
Dec 30, 2025 · 26:53
Hi friends! Whitney here — and today's Wise Practice episode is one every single practice owner needs in their back pocket. Whether you're brand-new to private practice or…
Dec 23, 2025 · 26:11
In this episode of the Wise Practice Podcast, I sit down with Davia Ward — CEO and founder of Healthcare Partners Consulting & Billing — and one of the most mission-driven…
Dec 16, 2025 · 31:44
In this episode of the Wise Practice Podcast, I'm excited to welcome my dear friend and trusted colleague, Alison Pidgeon. Alison is the founder and CEO of Move Forward…
Dec 9, 2025 · 33:45
Today's episode is such a good one, y'all. If you've ever wondered how to actually protect your brand—or if all those scary trademark scam letters are legit—you are in for a…
Dec 2, 2025 · 32:39
If you've ever felt like your practice is stretching you, shaping you, or even changing you—this episode is going to speak straight to your heart. Today, I'm sitting down with…
Nov 25, 2025 · 34:13
As a therapist and group practice owner, I know firsthand how the work we do shapes us. The stories we hold, the crises we navigate, and even the simple act of showing up…
Nov 18, 2025 · 35:53
Hey friends, it feels so good to be back on the mic! After months of prepping for the Wise Practice Summit and connecting with so many amazing practice owners in Greenville, I'm…
Nov 11, 2025 · 36:25
Hey friend, Whitney here. I'm fired up about today's episode because we're pulling back the curtain on how clear branding, mission, vision, and values can fuel real growth in…
Nov 4, 2025 · 30:15
This week's episode of the Wise Practice Podcast is one I'm especially excited about because it's a live consulting session with the amazing Shirlonda Shepard, owner of True…
Oct 28, 2025 · 26:24
Have you ever felt that holy nudge - that mix of excitement and fear that says, "Maybe it's time to go out on my own"? I remember that feeling so vividly. You're standing on the…
Oct 21, 2025 · 32:51
Should you hire employees or contractors? Or could a collective model be a better fit for your vision? In this episode, I sit down for a live consulting session with Brittany…
Oct 14, 2025 · 15:58
Have you ever thought about hiring your spouse, your mom, or another family member in your counseling practice? It sounds wonderful… until you realize it can get complicated…
Oct 7, 2025 · 15:00
If you've ever wondered, "What's the one move that would actually change my practice?" this episode is for you. I'm handing the mic to my friend and colleague, Amy Dover, LMFT—a…
Sep 30, 2025 · 14:41
Hello friends, and welcome back to the Wise Practice Podcast! Today's episode is extra special. My friend and colleague Amy Dover, Licensed Marriage and Family Therapist, group…
Sep 23, 2025 · 17:56
Hello friends, and welcome back to the Wise Practice Podcast! This week kicks off something special—a four-part takeover with my friend, Amy Dover. Amy is a licensed marriage and…
Sep 16, 2025 · 41:06
Here we go, friends! Today, we're diving into the real nuts and bolts of launching a thriving kids therapy practice! If you've ever dreamed of a playroom that's actually a…
Sep 9, 2025 · 32:54
I can't wait for you to meet my friend Zack Ufland in today's episode! Zack and his wife, Amanda, run Paradigm Therapy in Raleigh, NC, and their story is such a beautiful example…
Sep 2, 2025 · 38:49
If you've ever missed a call from a potential client and thought, "Ugh… there goes another one," you are not alone. In today's Wise Practice Podcast episode, I'm sitting down…
Aug 26, 2025 · 24:08
Hey friends, today's episode is one of the most personal I've ever recorded. I'm pulling back the curtain on my past year—the wins, the challenges, and the moments I honestly…
Aug 19, 2025 · 39:01
Hey friends—let's talk about something we all wrestle with but don't always feel great about: money. 😬 Whether it's setting fees, managing income, or wondering if we're allowed…
Aug 12, 2025 · 32:53
If you think HIPAA compliance is boring… think again. Hey friends, Whitney here! 🙋♀️ I know, I know—just hearing the word HIPAA might make your eyes glaze over. But trust me,…
Aug 5, 2025 · 44:55
Are you tired of holding your entire group practice together with grit, late-night Google searches, and sheer willpower? 😵💫 You are so not alone. Whitney Owens sits down with…
Jul 29, 2025 · 50:46
Ever feel like you're shouting into the void on social media—and still hearing crickets? Wondering why those three reels a week aren't filling your practice? This episode of The…
Jul 22, 2025 · 39:13
Bootstrapping your private practice can feel like a badge of honor—gritty, independent, and determined. But that hustle can quietly turn into burnout if you're not scaling with…
Jul 15, 2025 · 31:39
What if your EHR actually made your life easier instead of adding to your to-do list? In this episode, I'm joined by Dr. J. Ryan Fuller—psychologist, tech innovator, and…
Jul 8, 2025 · 38:45
Whether you're leading a group practice, managing a team, or heading a project, your ability to communicate directly shapes your success. Yet even the best leaders can…
Jul 1, 2025 · 39:20
Are you a faith-based practice owner who wants to run a profitable business and make a radical difference in the lives of your team and community? Then this episode is a…
Jun 24, 2025 · 32:20
Ready to turn your "meh" marketing into momentum? In this episode, Joshua joins us to break down the magic of feedback loops—what they are, why they matter, and how you can use…
Jun 17, 2025 · 39:37
In this episode, we're diving into the real talk around money, mindset, and what to do when the economy feels like it's doing cartwheels. David Frank breaks it down in a way…
Jun 10, 2025 · 34:23
Have you ever had that moment of panic when your private practice income suddenly dips — and you're not sure why? In this episode, financial powerhouse and author of Profit First…
Jun 3, 2025 · 37:07
If you've ever felt overwhelmed by Google's ever-changing algorithm and wondered what it really takes to get your website to rank in 2025, this episode is a must-listen. Daniel…
May 27, 2025 · 35:18
What happens when a mental health professional with a passion for SEO gets the chance to take over the very company that launched her marketing journey? In this episode, we're…
May 20, 2025 · 33:07
In this episode of the Wise Practice Podcast, I'm joined by Kym, a true pioneer in the world of traveling therapists. She's the real deal—honest, experienced, and incredibly…
May 13, 2025 · 44:10
In this powerful conversation, Pastor Payton flips the script on how mental health professionals engage with spirituality. For clients whose faith is central to their identity,…
May 6, 2025 · 42:44
When Laura first stepped into couples counseling, she didn't expect one of her biggest challenges to come from outside the therapy room — but it did. Behind the scenes, insurance…
Apr 29, 2025 · 41:00
In this eye-opening episode, trademark attorney Joey Vitale busts the biggest myths about brand protection—and reveals the costly mistake too many entrepreneurs make: skipping…
Apr 22, 2025 · 34:09
Ever feel like blogging is just another task on your never-ending to-do list? Or that shouting into the void of the internet isn't getting you any closer to connecting with your…
Apr 15, 2025 · 38:43
When Michelle launched her private practice, she had a vision of helping clients and building a thriving business. But reality set in quickly—insurance reimbursements were low,…
Apr 8, 2025 · 43:02
Ever feel like you're running on empty but can't quite figure out why? Burnout doesn't hit like a lightning bolt—it sneaks in, disguised as busyness, exhaustion, and a growing…
Apr 1, 2025 · 36:58
For years, ADHD has been misunderstood and dismissed as simple distraction or hyperactivity. But the reality is far more complex—and far more powerful. In this episode, we dive…
Mar 25, 2025 · 33:39
Hiring the right team members can make or break your private practice. One bad hire? It can lead to headaches, inefficiency, and unnecessary stress. But when you get it right,…
Mar 18, 2025 · 32:51
As a therapist and business owner, you're constantly faced with investment decisions—office space, staff, marketing, and professional development. With so many choices, how do…
Mar 11, 2025 · 37:48
Ready to be inspired? In this episode, we're diving into the heartwarming and powerful story behind Spectra Choir—a movement that's so much more than just singing. Meet Tegan,…
Mar 4, 2025 · 27:03
Are you wearing too many hats in your practice, juggling clinical work, marketing, and business growth—only to feel stuck and exhausted? In this episode, Neal breaks down why…
Feb 25, 2025 · 25:05
Are new therapists in your practice getting the supervision they truly need—or just whatever happens to be available? In this episode of the Wise Practice Podcast, Brittany…
Feb 18, 2025 · 33:30
Are you struggling to set fair and sustainable pay rates for your therapists? In this special Wise Practice Podcast takeover, Amy Dover—licensed marriage and family therapist,…
Feb 11, 2025 · 31:10
Are you a solo practitioner wondering if you're ready to start a group counseling practice? Amy Dover, a licensed marriage and family therapist and group practice owner, breaks…
Feb 4, 2025 · 38:53
When working with clients, understanding their cultural and personal identity is essential for fostering meaningful, empathetic relationships. Halina Brooke, LPC, brings a wealth…
Jan 28, 2025 · 43:48
Are you ready to dive into the world of running a thriving group practice while balancing financial sustainability, team culture, and therapist retention? In today's episode of…
Jan 21, 2025 · 29:42
Running a group practice isn't just a job—it's a juggling act! From managing office space to onboarding clinicians and balancing schedules, every decision can feel like a…
Jan 14, 2025 · 28:18
Today, we're diving into one of the most relatable yet challenging topics for practice owners: balancing parenthood—especially motherhood—with the demands of running and growing…
Jan 7, 2025 · 35:41
Today's episode is particularly exciting because we're diving into what it takes to start a private practice in 2025. I've brought on a very special guest, Derrick Boger, who I…
Dec 31, 2024 · 42:40
Get ready for an episode of the Wise Practice Podcast that will inspire, challenge, and energize you! This week, Whitney sits down with Laura, a seasoned consultant for…
Dec 24, 2024 · 38:17
In this episode of the Wise Practice Podcast, Whitney dives into the essential tools and resources she relies on to simplify private practice management. From ensuring HIPAA…
Dec 17, 2024 · 29:10
In this episode of the Wise Practice Podcast, Jessica Kryzer dives into the essential role intake management plays in private practice success. From building trust with potential…
Dec 10, 2024 · 45:43
Are you curious about how AI can simplify your life as a mental health professional? In this episode of The Wise Practice Podcast, Dr. McCaffrey dives into the practical,…
Dec 3, 2024 · 40:05
Ready to infuse your practice with meaningful change? In this powerful episode of the Wise Practice Podcast, Dr. Edmond dives deep into the intersection of anti-racism,…
Nov 26, 2024 · 33:10
Tune in to this Wise Practice Podcast episode as Nicole McCance reveals her journey to building a thriving group practice and the mindset shifts that made it possible. From…
Nov 19, 2024 · 35:18
In this episode of the Wise Practice Podcast, Chad Potts offers valuable insights for faith-based counselors looking to grow their practices while staying true to their spiritual…
Nov 12, 2024 · 35:52
In this episode of the Wise Practice Podcast, Whitney shares her inspiring journey from college mentorship to becoming a therapist and faith-based business consultant. You'll…
Nov 5, 2024 · 36:18
In this inspiring episode of the Wise Practice Podcast, Michael Diettrich-Chastain shares how becoming a father has completely transformed his approach to work. Once a "road…
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