Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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Sep 29, 2026 · 10:55
Today is the FOURTH volume of our series called "10 Identity-Based Radio Ads in 10 Minutes"...and as the name would suggest, I'm going to play 10 ads for you… each is a minute…
Sep 28, 2026 · 27:51
You don't need a Bud Light budget to become the contractor homeowners remember. In Part 2 of his OTT series, Rich reveals six ways to use streaming TV alongside direct mail,…
Sep 27, 2026 · 10:24
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Do you like Mac-a-roons, you know those cute little…
Sep 26, 2026 · 24:31
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.…
Sep 25, 2026 · 2:28:27
Hear Rich Harshaw's San Antonio presentation for GAF, where he goes off script with stories, insights, and a deep exploration of why identity is essential to every part of your…
Sep 24, 2026 · 52:59
There's an old saying in marketing that says "if you want to know why John Smith buys what John Smith buys, you've got to see the world through John Smith's eyes. That seems…
Sep 23, 2026 · 26:19
Today we have a random episode for you. This is where Rich covers multiple topics in rapid fire fashion… usually little nuggets and tidbits he's observed… and he rolls them all…
Sep 22, 2026 · 10:57
10 Kick Butt Ads that are killing it from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
Sep 21, 2026 · 18:12
Today Rich is going to talk about 5 Ways to Create offers in your advertising. It's a little bit different than normal because it's not "5 Ways" as much as it is "5 Kinds"... but…
Sep 20, 2026 · 9:50
As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's episode is definitely more on the spiritual…
Sep 19, 2026 · 31:13
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, it's time to speak…
Sep 18, 2026 · 14:18
Does your company need a new domain name for your website? Or do you think that MAYBE you need a new domain name? Well you've come to the right place. On today's podcast, Rich…
Sep 17, 2026 · 54:07
Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good.…
Sep 16, 2026 · 7:02
Today's podcast is a fun little story about Daniel, the world's friendliest McDonald's employee. Rich accidentally found this guy while grabbing a burger one day… and was so…
Sep 15, 2026 · 10:53
10 Kick Butt Ads that are killing it· from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
Sep 14, 2026 · 37:36
OTT advertising used to be too expensive for most contractors. Now the economics have changed. Rich Harshaw explains how streaming television can deliver targeted reach,…
Sep 13, 2026 · 24:53
It's Sunday; that's when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today's topic is leadership. In the early…
Sep 12, 2026 · 24:24
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week,we take our…
Sep 11, 2026 · 11:46
Today's podcast is all about Guerrilla marketing, a topic that Rich brings up from time to time… it's all about marketing tactics that take more time than money, and are perfect…
Sep 10, 2026 · 44:03
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you…
Sep 9, 2026 · 40:55
How would you like to develop a cult following in your business… along the lines of Walt Disney, Apple, or Chick Fil a? I'm talking about "irrational loyalty" where people just…
Sep 8, 2026 · 10:52
10 Kick Butt Ads that are killing it· from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!
Sep 7, 2026 · 13:00
In honor of Labor Day, stop losing your best employees! We revisit a popular 5 Ways to Monday YouTube video.Rich reveals 5 proven strategies to motivate your remodeling or home…
Sep 6, 2026 · 32:36
It's Sunday; that's when Rich turns his attention to topics having to do with personal development or spirituality--or sometimes both. Today's topic is leadership. In the early…
Sep 5, 2026 · 30:53
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we round up a few…
Sep 4, 2026 · 29:27
A window contractor in Indiana reached out to Rich recently looking for some advice and assistance… he wanted to take the principles of IDENTITY and turn them into ads to run on…
Sep 3, 2026 · 53:19
Today's podcast is a gem from the archives… and is a must-listen for anyone who is really into the science and art of marketing. Rich covers a topic he calls "the educational…
Sep 2, 2026 · 26:23
Want to convert more raw leads into appointments? Want to close more of those appointments, and for more money? Want to successfully rehash your sit-no-sales? Then listen up…
Sep 1, 2026 · 21:41
AI is the greatest thing since sliced bread, right? Not so fast. Rich wants to talk to you today about the dangers of AI when it comes to marketing… and will do so by comparing…
Aug 31, 2026 · 28:09
Time to put on your overalls and straw hat, grab a pitchfork and jump in the tractor. Today we are talking about farming! Actually, not the "get up at 5 am to milk the cows" kind…
Aug 30, 2026 · 17:16
Welcome to our Sunday podcast, and as is our way of doing things, instead of hard-core marketing, Rich is going to share a softer message… this time about families. And I'm gonna…
Aug 29, 2026 · 37:02
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we collect the…
Aug 28, 2026 · 42:05
Have you ever heard of the Power 100? It's a ranking of the Top 100 CEOs that is published each year by Greg Cumming, and his company called, well Power 100. The list only…
Aug 27, 2026 · 21:45
It's Throwback Thursday, so I headed over to the archives and chose this gem for you today. You know how Rich is always talking about communicating with Power, Precision, and…
Aug 26, 2026 · 12:19
Want to get the great results that come from canvassing without having all the hassle of recruiting and managing a canvassing crew? Well do we have a treat for you! Today Rich is…
Aug 25, 2026 · 29:51
Today Rich exposes a giant, fraudulent shell game many SEO companies play with their clients. It's called "Let me show you a bunch of web traffic and clicks so you think we're…
Aug 24, 2026 · 19:50
Today's podcast goes a little bit outside the normal marketing topics… but not too far. Rich is going to give you 5 great ideas about how to increase employee morale. He's worked…
Aug 23, 2026 · 26:48
It's another Sunday podcast, and today's podcast is all about perspective. You're going to meet two very different people with two very different stories--David, and Jack. Beyond…
Aug 22, 2026 · 29:32
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we are going to…
Aug 21, 2026 · 1:04:43
Rich shares how AI can help home service and remodeling companies generate 200–500 leads a month—warning that isolated AI tools aren't enough. He unveils the Contractor Command…
Aug 20, 2026 · 47:09
It's Throwback Thursday, and today's episode is all about customer service, and creating "Raving Fans." Six main points will be covered: educating your customers, communications,…
Aug 19, 2026 · 16:43
On today's episode, Rich is going to talk in detail about Identity-based blogs·what they are, why they·re important, and what you can expect when you start to integrate these…
Aug 18, 2026 · 18:09
On today's podcast, Rich answers questions from a client about TV advertising, including: should you be on HGTV? Which local news programs should you choose? What about OTT? And…
Aug 17, 2026 · 26:42
Today is Monday, so that means it's time for the next installment of our "5 Ways to Monday" series--very popular, I might add… and today we're going to be talking about…
Aug 16, 2026 · 41:04
It's another Sunday podcast, and today Rich is going to introduce you to the late, great Jim Rohn. If you're not familiar, Jim Rohn was one of the most well known and beloved…
Aug 15, 2026 · 32:48
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we are going to…
Aug 14, 2026 · 33:59
Well, not everyone is ready to be a Level 10 Client-Partner… like the owner of the company who you'll hear on the podcast today. Rich speaks with Miguel, the owner of a startup…
Aug 13, 2026 · 54:46
It's Throwback Thursday, and today we are getting in the wayback machine and travelling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen,…
Aug 12, 2026 · 20:24
Yes, I know, the podcast title is a little vague today–small town contractors ONLY? What is Rich up to? What is he talking about? Well… he's talking about RADIO… and some of the…
Aug 11, 2026 · 19:58
Personality! It's important to make sure that your personality SHINES through when creating advertising, especially for radio and TV. Today's podcast is proof that you can have…
Aug 10, 2026 · 20:20
Everybody wants more repeat business, right? I mean, if somebody comes back for round 2, that means that a) they must have liked you pretty good the first time, and b) that's…
Aug 9, 2026 · 50:05
It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… Imagine this: You're on a mountain with 8…
Aug 8, 2026 · 30:32
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we head out on the…
Aug 7, 2026 · 27:44
It's Random Friday–that's where RIch gives you a bunch of little bite-sized marketing nuggets that weren't BIG enough to warrant their own podcast, but that were important enough…
Aug 6, 2026 · 1:20:53
Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed here… in the mid to late…
Aug 5, 2026 · 29:09
Today we're going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he got his first Roofing client–a…
Aug 4, 2026 · 13:10
Today's podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had recently moved into a new home.…
Aug 3, 2026 · 25:38
Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking about the kind where you find a…
Aug 2, 2026 · 1:11:51
It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… and today… It's personal development. The…
Aug 1, 2026 · 24:46
Today we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. Unless you know the numbers…
Jul 31, 2026 · 14:24
On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consistency, frequency, and…
Jul 30, 2026 · 10:34
In this Throwback Thursday episode, Rich revisits a webinar exploring how small "Davids" can outmaneuver big "Goliaths" in business. Through a real client story involving wasted…
Jul 29, 2026 · 46:59
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. We cover the 3 levers CCN…
Jul 28, 2026 · 11:52
It's the age-old debate on today's podcast--does size matter? Is bigger better? In advertising, as you're about to hear Rich explain, the answer is almost always YES. He'll cover…
Jul 27, 2026 · 18:59
Today's podcast is based on a very simple premise: If you can SHOW your prospects what you're all about… so that it's super easy to understand, then they're going to be more…
Jul 26, 2026 · 49:31
It's the Sunday Podcast, and that means that Rich delves into areas that have to do with Personal Development and Spirituality… and this month, we're pretty firmly in the…
Jul 25, 2026 · 36:25
Today we drill down into Level 10's approach to Identity in marketing, specifically how to build it. Remember, your Identity is what sets you apart from the competition and it…
Jul 24, 2026 · 42:26
You're in for a treat today–Rich sits down for a conversation with industry legend, Brian Elias. That's the same Brian Elias who grew 1-800-HANSENS to an $80 million company,…
Jul 23, 2026 · 55:08
It's Thursday and that means ThrowBack Thursday, where we crack the vault and pull out some gems from days gone by. Today we're going clear back to 2012 for a webinar Rich did…
Jul 22, 2026 · 19:33
Everyone seems to hate SEO–so many companies make huge promises, and fail to deliver. But what if a company WAS able to do SEO right… by creating pages that Google actually…
Jul 21, 2026 · 12:47
Today's episode is a hidden marketing opportunity, just waiting for you to discover it! New Movers! Not so sure… RIch will have you convinced that this is a good way for you to…
Jul 20, 2026 · 24:03
Today we continue our 5 Ways to Monday series with a topic that should get your attention… closing prospects who said no the first time. Rich has ideas for recovering deals while…
Jul 19, 2026 · 30:49
Hello and welcome to the Sunday Podcast, where, if you're not aware, Rich dives into topics associated with personal development and spirituality. Today's episode is an excerpt…
Jul 18, 2026 · 38:49
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.…
Jul 17, 2026 · 20:34
I think the title of this podcast is pretty straightforward… from radio and tv… to canvassing… to websites and SEO… Rich has heard a lot of dumb things come out of contractors'…
Jul 16, 2026 · 28:31
Thanks for joining us for our Throwback Thursday episode of the podcast; today is Part TWO of a 2014 webinar Rich did called "Marketing Quick Picks." If you missed that, Rich…
Jul 15, 2026 · 14:35
What do you think is going to happen with the economy over the next 2 to 12 months? Are we headed for a recession? Are things going to stay about the same? Get busier? Everyone…
Jul 14, 2026 · 19:08
Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to…
Jul 13, 2026 · 18:37
How would you like to get more money for every sale your company makes? I mean, instead of $10,000, for example, you can get $10,500. THAT'S what today's podcast is all about……
Jul 12, 2026 · 1:00:26
Today's Sunday Podcast is actually a "throwback" episode… going back to a series of personal development webinars that Rich did clear back around 2009 and 2010… that we will…
Jul 11, 2026 · 27:15
Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.…
Jul 10, 2026 · 22:27
Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to…
Jul 9, 2026 · 32:47
Today's podcast is another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called…
Jul 8, 2026 · 22:29
Brace yourself–this is "one of those" episodes… RIch is in rare form as he explains why Website and SEO companies are not good at creating Websites and SEO that actually work.…
Jul 7, 2026 · 19:17
Does your company knock doors looking for new prospects? If you do, you're gonna like today's podcast. But even if you don't, you're still gonna wanna listen… because Rich just…
Jul 6, 2026 · 27:05
Your lead conversion engine is broken, and you're bleeding money because of it. Rich breaks down five ways to fix it now: deploy the Identity Bomb, build out hopper systems,…
Jul 5, 2026 · 33:14
Welcome to the Sunday podcast, and Happy Independence Day weekend! There has been a lot of uproar in the country lately about the racist and sexist past of our country… and…
Jul 4, 2026 · 24:24
Happy 4th of July--it's Independence Day, and Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the…
Jul 3, 2026 · 17:24
If you listen to Rich's Sunday podcasts, then you might have heard him talk about Jim Rohn--the late, great motivational speaker. Jim came up with a formula for great…
Jul 2, 2026 · 54:14
Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good.…
Jul 1, 2026 · 20:32
Today's podcast is all about developing the Level 10 Mindset… that way of thinking that refuses to accept second best… that won't settle for okay… that demands excellence in…
Jun 30, 2026 · 1:05:36
Last Friday Rich Interviewed Steven Rennenkamp from Energy Swing Windows, who talked about creating outstanding customer experiences. A big part of his "secret sauce" is making…
Jun 29, 2026 · 32:20
It's Monday, which means it's time for the next installment of Level 10's "5 Ways to Monday" Series… and today, for the first time on this Series, Rich has invited a guest–the…
Jun 28, 2026 · 22:48
It's our Sunday podcast and Rich has something for you called "Higher Love, Agape"... he's going to open your eyes to a new definition of love… a higher love… and how it can…
Jun 27, 2026 · 25:01
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about…
Jun 26, 2026 · 26:31
You've heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising "crops" to grow as you nurture them over…
Jun 25, 2026 · 44:07
If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you…
Jun 24, 2026 · 1:20:09
Have you ever heard Rich speak live? I don't mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all…
Jun 23, 2026 · 1:05:37
You are about to get the most amazing discussion of website and SEO ever recorded… and i'm not kidding. This is the culmination of years of Rich's best thinking on the subject,…
Jun 22, 2026 · 18:49
Today, we're going to talk about rehash… following up with the people who DIDN'T buy… and giving them another chance. But first, Rich wants to review with you why people don't…
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