2573: TBT: Getting Inside John Smith's Head

There's an old saying in marketing that says "if you want to know why John Smith buys what John Smith buys, you've got to see the world through John Smith's eyes. That seems pretty obvious, but it actually goes a lot further than just knowing what your target prospect--John Smith--likes and dislikes. It often entails knowing what John Smith wants before he even knows he wants it… so you have to understand how he receives information… how he processes it… and how he reacts to it. You have to literally be able to think like John Smith to be able to be successful in marketing. Oh, same thing goes for JANE Smith, by the way! On today's podcast that we pulled out of the webinar archives, Rich is going to show you exactly how to do hat--how to get inside John or Jane Smith's head and see the world like they do.