2518: A Million Billboards In 50 Miles: Wall Drug
The Level 10 Contractor Daily Podcast · Jul 31, 2026 · 14:24
The Level 10 Contractor Daily Podcast
The Level 10 Contractor Daily Podcast · Jul 31, 2026 · 14:24
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.
Episodes: The Level 10 Contractor Daily Podcast
