Ep 15 | One in a Billion | Shark Tank India Gave Snitch 30x Growth | Kapil Thirani x Snitch

What happens when a fashion brand gets a 30x spike overnight after Shark Tank?

In this episode of One in a Billion, Kapil Thirani sits down with Siddharth Dungarwal (CEO & founder, Snitch) to unpack how a 350 sq ft store and a supply chain insight turned into one of India’s fastest-growing fashion brands.

Snitch didn’t start as a D2C brand. It began with surplus inventory, scaled through manufacturing and B2B, and pivoted to D2C during COVID with just 35 products and a 4-member team.

What followed was relentless experimentation and scale:

• From 50 orders/day to a ₹1000 Cr fast fashion brand

• 30x traffic spike after Shark Tank

• ₹15L to ₹1 Cr/month offline store growth in 90 days

• 110+ stores across 45 cities in just 14 months Built on supply chain strength,

Snitch broke the traditional fashion model by launching new styles every day instead of seasonal collections. This episode is a deep dive into:

• Building a speed-driven supply chain moat

• From B2B to D2C and then the offline scaling strategy

• Product, pricing, and content-led growth • Mistakes made while scaling too fast

A must-watch for founders, D2C operators, and anyone building in fashion, retail, or consumer brands.

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