Ep 16 | One in a Billion | How Nutraj Built India’s #1 Dry Fruit Brand | Kapil Thirani x Nutraj

Discover the incredible journey of Nutraj, one of India’s leading dry fruits brands, built by Gunjan Jain, MD & CEO of VKC Nuts Pvt. Ltd.

Starting as a small barter business in 1926 and rebuilding from just ₹45 lakh in the 90s, Nutraj transformed a largely unorganised dry fruits market into a trusted FMCG brand. Today, Nutraj is a ₹2000+ crore brand with a strong presence across India and a ~35% share in the walnut market India.

In this Video, explore how strategic brand building, distribution expansion, and platforms like Flipkart helped scale Nutraj into a modern D2C brand India and FMCG success story. With a multi-brand portfolio including Anmol, Snackrite, and For Good, Nutraj continues to lead innovation in the snacking category.

Watch this inspiring business success story India to learn how to build a powerful consumer brand in India.

00:00 Coming Up

01:22 Introduction

02:04 Nutraj origins and India’s dry fruit rise

07:13 Global sourcing and Indian adoption

14:29 Evolution of the dry fruits industry

19:27 Post-90s boom and Nutraj’s growth

25:22 Category creation journey

28:40 Growth phase and branding strategy

38:41 Entry into the snacking category

43:50 Role of online in scaling

49:26 Global vs India commodity gap

51:50 Nutraj product showcase

54:39 Vision for next 5 years

55:41 Price strategy across markets

01:01:22 Final thoughts

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