Ep 14 | One in a Billion | The ₹500CR Vision Behind Tripr | Kapil Thirani x Tripr

How did a ₹300 T-shirt turn into a ₹100 crore brand?

In this episode of One in a Billion, Kapil Thirani sits down with Madhusudhanan Shanmugam, Founder of Tripr, to unpack how a small idea from Tirupur became a high-volume e-commerce fashion brand.

Tripr started in 2016 with just 20 orders on Flipkart and a simple insight: if you win the ₹200–₹300 price bracket, you win visibility on marketplaces.

What followed was relentless experimentation and scale:

• One printed T-shirt sold 10–15 lakh units

• 15–16 lakh pieces sold during a single Big Billion Day

• Today Tripr processes 15,000 orders every day

Built without venture capital, Tripr is now approaching the ₹100 crore mark with a 120-member team and a long-term vision to build a ₹500 crore apparel brand.

This episode is a deep dive into:

• Marketplace growth strategies

• Pricing psychology in Indian fashion

• High-speed product experimentation

• Scaling a mass-market D2C brand

A must-watch for founders, marketplace sellers, and D2C operators.

CHAPTERS

00:00 Coming Up

1:08 Introduction

1:57 From London to Tirupur: The Foundational Journey of Tripr

4:35 How the Family's T-shirt Business Helped Build a Fashion Brand

6:52 The Benefits of Starting an Apparel Brand in Tirupur, India's Textile Hub

8:52 Affordable T-shirts: The Initial Journey from Manufacturing to Selling

14:22 First Launch on Flipkart in 2016: 20 Orders on Day One

19:18 From Solid to Printed T-shirts: Scaling Up and Expanding Categories

25:11 Building the Design Team Behind New Creations

1:01:30 Is Quick Commerce Overtaking E-commerce?

1:03:53 How an Apparel Brand Transitions from E-commerce to Quick Commerce

1:05:20 A Tamil Version for New Startups Looking to Start Their E-commerce Journey

1:06:27 Closing Thoughts