Ep. 9 Accountable Marketing: Moving Past Vanity Metrics in Behavioral Health

In this episode of the MasterMined Podcast, the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics.

From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025.

If you're running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for spending smarter—and driving real results.

You'll learn:

• Why performance marketing is more than ad clicks
• The key metrics that matter for behavioral health today
• How to avoid wasted spend and improve ROI
• The importance of transparency and accountability with digital partners
• Where marketing budgets should shift in 2025 and beyond

Subscribe for more candid insights from leaders in behavioral health growth and marketing.

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined 
Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/ 

 

Connect with Host – Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/
Company | https://www.snapshotinteractive.com/

 

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/
Company | https://www.peprallygroup.com/

 

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/
Company | https://www.skillsetenterprises.com/