15. How to sell like a human: Authentic sales strategies with Caryn Gillen — What Would They Do? The Customer Experience Podcast For Online Business

In this milestone first-ever guest episode, I welcome business coach for coaches, Caryn Gillen, to answer a question many business owners wrestle with:

“What do you do when you love what you do, but you don’t want to sell your work?”

Caryn shares her human-first, non-extractive approach to selling: one that’s authentic, empowering, and centered around helping rather than “extracting” money from your audience.

If the thought of selling makes you cringe or you want to create a more relational (rather than transactional) sales process, this conversation will leave you inspired and ready to reframe how you sell.

What we cover:

Why So Many Business Owners Struggle with Selling – And how to reframe selling from extraction to helping.
What It Means to “Sell Like a Human” – Caryn’s step-by-step approach to making sales feel natural and relational.
Creating a Trust-First Sales Journey – Why setting clear expectations before, during, and after sales calls builds buyer confidence.
How to Serve First & Invite Later – Caryn’s practical strategy for warming up her audience through value-packed events before making any offers.
Why It’s Okay to Have “Groupies” on Your List – And how to release the pressure for everyone to become a buyer.

Connect with my guest, Caryn Gillen:

Download the FREE 5 Ways to Make Coaching Your Marketing Guide here .

Connect with Caryn on Instagram here .

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month . Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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