16. How to make your welcome sequence custom, clickable & customer-first

In this episode, I answer a question from Michelle Pontvert, a founding member of my membership, Retention Lab, and an expert in hosting low-lift virtual events.

Michelle wants to know:

"How do I make my welcome sequence feel more custom and engaging so subscribers actually look forward to hearing from me?"

Using Michelle’s Event Pep Talks private podcast as a case study, I dive deep into strategic, creative ways to personalize your welcome sequence: from segmenting subscriber journeys to Netflix-style bingeability and email-triggered personalization.

You can find out more about the Netflix effect in episode 13 .

Whether you’re a seasoned marketer or just setting up your first funnel, this episode is filled with actionable, no-fluff ways to make your subscribers feel seen from email one and keep them coming back for more.

1. Why Your Welcome Sequence Is More Than a Freebie Delivery System – It’s your first impression and biggest opportunity to earn trust.
2. How to Build a Netflix-Inspired Email Experience – Personalized, intuitive, and easy to navigate.
3. Creative Ways to Segment & Personalize Early On – From trigger links to quizzes and click-based journeys.
4. How to Encourage Lead Magnet Engagement – Because most people don’t actually consume what they sign up for.
5. Bonus Strategies to Increase Loyalty and Long-Term Opens – Like surprise and delight touches and format flexibility.

View the episode transcript here.

Where to from here?

Grab the State of the Customer Report FREE right here.

Generate 10 tailored-to-you survey questions FREE right here.

Join Retention Lab🧪, the community to help you b uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month .  Join here!

Find out how you can get my strategic customer experience brain on your brand here .

Check out my favourite CX tools and resources here.

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