STOP the ICK of Selling Retail in your Salon

LINK to Promo Planner to close 2024:

https://heatherpod.kit.com/c33c065299

LINK to Creating a Retail Experience:

https://podcasts.apple.com/us/podcast/five-easy-steps-to-holiday-success/id1767511345?i=1000674013282

[ 00:00:05]Welcome to the Hair

Hustle Podcast. I'm Heather Podlesney, your salon coach dedicated to helping

stylists master the business side of beauty. Whether you're starting your

journey behind the chair or you're a seasoned pro looking to level up, this

podcast is for you. Each week we'll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make to time

management tips that will keep your schedule stress-free and the strategies for

boosting your retail sales and nailing that next promotion. Get ready to build

your dream business without burning out. Together, we'll cut through the noise

and get to the root of what makes your salon thrive.

[ 00:00:47

] So grab your shears,

turn up the volume, and let's hustle. Hey, hey, welcome to episode eight of The

Hair Hustle Podcast. Thank you so much, thank you so much for joining me today.

I am so excited to have you to talk about one of my favorite subjects. And

today we are going to talk about the retail hustle and how to make you sell

without feeling salesy, pushy-and we're going to get rid of that ick for you

today. I've got three ways. We all know retail is such an important part of our

business. However, I know many of you are going to say, well, I don't know how

to sell in retail. I know so many of you hesitate to promote products because

you don't want to come off feeling salesy or pushy.

[ 00:01:31

] I hear this so many

times, especially in my one-on-ones, even with owners. And I totally get it. We

are people who work from our heart, and sometimes it's really hard to number

one, charge people what we're supposed to be charging. Last week's episode was

about that. 1. 5% of our sales per week. And then we're going to top it off

with a number of times; off and put the cherry on top with some retail. So a

couple of things that I'm going to share with you right now to start this

episode. Number one, we are not in charge of anyone else's money and it is not

our job to spend someone else's money. We're going to take ourselves out of

their wallet to start this episode.

[ 00:02:16

] The next thing that

we're going to talk about to start this episode is you guys, it is 20**24**, if

you are not making the correct product recommendations for your guest, your

guest is being influenced or being sold to by a 20-year-old on TikTok. Now there's

nothing wrong with the 20-year-olds on TikTok, but at the end of the day they

could be recommending, number one, they might not even be a professional.

Number two, they could be recommending a product but the guest really isn't

understanding exactly why they would use that product. It works for their hair

so it must work for them. Number three, they could be recommending a product

but the I want you to all think about that and we're going to get those

thoughts working through our head and we're going to take a deep breath and we

are going to talk about the three ways to help boost your retail sales in the

salon without feeling pushy or salesy.

[ 00:03:06

] Let's get into it. The

first way we're going to talk about is we're not going to be a product

salesperson. We are going to be a product matchmaker. I want you to get

everything in your head that you ever thought that you were about being a

salesperson in retail and I want you to think of it in a little lighter fashion

like a matchmaker. You are no longer this person that just has to push retail.

We are now connecting our client with a product that solves their problems. We

want to make sure that we are connecting the guest with the correct product to

solve what problems that they have. How do we do that? In three ways. We're

going to pay attention to what the client's hair needs truly are and we're

going to start that right in the consultation.

[ 00:03:57

] How we start that in

the consultation is we can simply ask, 'How are you feeling about your hair or

'Is there a look that you have been trying to achieve that you simply haven't

been able to get?' There are so many different questions. There's two. Number

one, how are you feeling? That's so simple and that's something I want you to

think about. I want to make sure everybody has something. If you've been doing

guests for a really long time, I totally understand this and now we're just

going to like jump into this retail game. So those are very simple easy

questions, and light that it's not like oh, and now I'm starting to sell retail

right now.

[ 00:04:36

] When we ask them that,

it could be something like yes, actually after I do my hair, I notice at work,

right before I'm about to leave, and I have to go to my son's football game,

and my hair is a little messy, and I'm not really sure what to do about that.

There was one in on what product that we are going to match this gue