STOP Guessing your Way to Profitability!

Episode 7 - Take CONTROL of your PRICING.mp3

[ 00:00:05

]Welcome to the Hair

Hustle Podcast. I' m Heather Podlesny, your salon coach dedicated to helping

stylists master the business side of beauty. Whether you' re starting your

journey behind the chair or you' re a seasoned pro looking to level up, this

podcast is for you. Each week we' ll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make to time

management tips that will keep your schedule stress- free and the strategies

for boosting your retail sales and nailing that next promotion. Get ready to

build your dream business without burning out. Together we' ll cut through the

noise and get to the root of what makes your salon thrive.

[ 00:00:47

] So grab your shears,

turn up the volume and let' s hustle. Hey, hey, welcome to episode seven of the

Hair Hustle Podcast. Thank you so much for joining me. Today we are going to

take control of our prices. This is a request from the request line. Just kidding.

This was actually dropped into my DMs though and I want to say thank you so

much for requesting a subject for me to talk about because this one

specifically is near and dear to my heart. I started independent stylist

coaching specifically when I found out how my stylists were charging and

honestly just the lack of confidence behind their pricing and the services that

they were offering, and I understand that it is an issue amongst several of our

salons and stylists.

[ 00:01:42

] This one is for our

independent stylists. Let' s give them a shout out and we are going to help

them take control of their money and their prices and I' m going to give them a

great formula on how to revamp their prices. So if you want to start a new salon,

revamping your prices, I highly recommend now right before the holiday season

kicks off. Do not wait until January. If you are here, sister, you are doing it

or brother, please. You are starting now and we are getting this done. The best

time to raise your prices is actually right now, not January 1st. Please do not

put a sign up. Prices going up in January.

[ 00:02:21

] We will have a whole

other episode on that because I like to keep these episodes short, and if I get

down that road, it' s not going to be great. For today, we all know that I have

five bullet points on how you can take control of your money and how to charge

appropriately in this episode today. So, we' re going to kick this episode off.

I am also going to say that we are located in the Midwest of the United States.

We have lots of small town USA stylists and salons. I am happy to represent them.

My biggest reason for leaving corporate was because I wanted to make sure to

represent the stylists and salons that were small and I just want you guys to

keep in mind that if you are from the west side of the United States, if you'

re from the east side, if you' re from an urban city, I' m going to start

talking about some prices and you may be like, ' That is ridiculous.'

[ 00:03:21

] If that' s how you

feel, that is okay. This episode may not be for you. However, if you are

sitting there thinking, ' Yeah, I don' I really know why I charge what I charge

or I have no idea about the value of myself behind the chair, all of these

things, this episode is for you and if you' re someone that thinks that this

pricing is too low, simply increase it, okay? But at the end of the day, when

we look up on average how much our stylists are making across the United

States, it' s about $23 to $27 an hour. At the end of the day, I think that we

are hitting so many more people by being able to talk about that and not having

to talk about these big numbers that make someone, especially from the Midwest,

feel like, oh, I' m not charging enough and I can' t relate to them.

[ 00:04:10

] So this is meant to be

a relatable episode for everyone and it' s meant to be an open platform. If you

are ready and you feel like you want to keep moving on, let' s jump into it.

The first thing that I' m going to have you do seems so simple and it is to

calculate. What are your household needs? If you' ve been an independent

stylist for a minute or even if you' re going to be a new independent stylist,

this can be a goal for you on what you need because sometimes I totally

understand if you' re just getting started, you may need to do something else.

When I first started as an independent stylist, I waited tables, I bartended, I

did all the things just until I got my income up there.

[ 00:04:48

] But at the end of the

day, you need to calculate what your household needs from you in order to

figure out exactly where you' re going to be. Also, I have to say, you guys,

this is one of the most beautiful things about this industry. You have the

control to do this. So if you feel like you' re not making enough money or if

you feel like you' re booked and busy, but you' re not making any money, this

is the time to sit down and to revamp this. And this is one of the most

beautiful things that you get to do for you and for your own business and for

your own family. You don' t have to worry about it. You don' t have to worry

about it.

[ 00:05:25

] You don' To have to sit

there