The Checklist You Never Thought You Needed for Thanksgiving!

[ 00:00:05

]Welcome to the Hair

Hustle Podcast. I'm Heather Podlesney, your salon coach, dedicated to helping

stylists master the business side of beauty. Whether you're starting your

journey behind the chair or you're a seasoned pro looking to level up, this

podcast is for you. Each week we'll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make, to time

management tips that will keep your schedule stress-free, and the strategies

for boosting your retail sales and nailing that next promotion. Get ready to

build your dream business without burning out. Together, we'll cut through the

noise and get to the root of what makes your salon thrive.

[ 00:00:47

] So, grab your shears,

turn up the volume, and let's hustle. Hey, hey, welcome to The Hair Hustle

Podcast. Thank you so much for joining me today. I'm Heather Podlesny, your

salon coach dedicated to helping stylists master the business side of beauty.

Whether you're starting your journey behind the chair, I know that it is the

week of Thanksgiving and we are doing a quickie episode today. Today's episode

is all about your Black Friday, Small Business Saturday, and I am going to give

you a little checklist to make sure that if you didn't get everything in order

and you're like, 'how is it Thanksgiving even though it's a little late?' We're

going to get it done today. Let's go.

[ 00:01:17

] The first thing on our

checklist is we are going to make sure all of our promotions are planned and

ready to go for Friday, Saturday, or Friday night. If you're not even open,

that's okay. We are going to make sure that they are locked and loaded for December

2nd when we kick off. Do you have a gift card promotion? Did that get pushed to

the wayside, but yet it's going to launch December 2nd? Make sure that you have

that signage ready. Make sure your team knows what that looks like. Get the signage

ready. Go on Canva, go on Adobe, whatever platform that you would like to use,

or if you have a team member that you need to pay to get it done, make sure

that's ready for Black Friday because we all know how this week is going to go

and you guys got this.

[ 00:01:55

] So let's get started.

Let's get started. Next is going to be, are you offering any type of service

discount or promotion? You know that I'm not a lover of service discounts, but

maybe you're doing like a blowout to go out for the holiday weekend or something

like that for some of your newer, younger stylists. So if that's a feature or a

promotion, make sure that all of those are lined up and ready and that we have

signage, that we've texted, called the correct customers, emailed the correct

customers, all of that so that we know. Next is going to be, count your sets

because we need to figure out what kind of retail bundle that we are doing for

Black Friday.

[ 00:02:30

] So if you do not have a

set in stone retail promotion, I am going to challenge you to count every

single set that you have and make sure that you're on track. If you're on

track, great. Maybe you can still do a Black Friday deal. Maybe you took

advantage of some of the other sales that were going on, and you got 20% off a

box set, and maybe you could do an extra 20% off flash sale on Black Friday.

Get that lined up and make sure that it makes sense to you. If it's like, hey,

I'm not even sure what is happening with these box sets. Has anyone sold any?

Then maybe looking at breaking them up and doing something like a 'buy two, get

one free' off of this specific table.

[ 00:03:07

] Whatever is going to

make the most sense for your salon, we're going to do that. Now that we've

decided, and I've given you a couple of examples on what you can do for your

promotions on Black Friday, we are going to look at an express menu because you

also need some type of a service promotion as well. So December 2nd, if you

don't have a holiday express menu out, get one out and get it ready. It doesn't

take super long. I just want to have super simple things on there and it could

be like a glitz and glam where you offer hair tinsel. It can be like a Mary

treatment where you have some type of a bonded treatment,

[ 00:03:44

] some type of a scalp

facial treatment, something that is holiday themed and exciting for your guests

who are coming in because we all know that we're going to have several moms and

several women in our chair who have been busting it out for everybody else this

holiday season and this is the time that they get to treat themselves. If we

can capture them with an extra five minutes on helping them to feel better

about themselves and get them through the season, we're going to have that

express menu ready to offer to them because they want to treat themselves. Even

if it is a treat yourself menu, we are going with it and we want to make sure

that we capture every single opportunity that we can when we're behind the

chair, especially in the season.

[ 00:04:29

] The second item on our

list here is going to be to prep your retail space. Now that you have

determined what the retail and service promotions are, you know what day they

have to be ready. If it's Black Friday, if it's Small Business Saturday, or

even if it is Monday the 2nd, we are now going t