Seasonal Drop in Promos to Prevent Team Burn Out and ACTUALLY Convert to Sales!

Contact Heather:

Email: helloheatherpod@gmail.com

IG & TT: @heatherpodsaloncoach

FB: Heather Pod

[ 00:00:05

]Welcome to the Hair

Hustle Podcast. I'm Heather Podlesny, your salon coach dedicated to helping

stylists master the business side of beauty. Whether you're starting your

journey behind the chair or you're a seasoned pro looking to level up, this

podcast is for you. Each week we'll dive into the tips and tricks you need to

run a successful salon business with topics that will change the way you work

and earn. From budgeting hacks to help you keep more of what you make to time

management tips that will keep your schedule stress-free and the strategies for

boosting your retail sales and nailing that next promotion. Get ready to build

your dream business without burning out. Together we'll cut through the noise

and get to the root of what makes your salon thrive.

[ 00:00:47

] So grab your shears,

turn up the volume, and let's hustle. Welcome to the Hair Hustle Podcast. This

is episode 10. And I am so excited to be here with you today as we kick off

this December. If you can believe it. As we begin to round out the year, I want

to say thank you so much for being here with me on this last few months of the

year. I appreciate you coming to listen. Also, we are going to talk today about

creating seasonal promotions that attract and that get you sales. Now, I know

that you're all excited to be here with me today. I'm so excited to be here

with you today. I know that you are like Heather. I already have all of my

retail promotions lined up.

[ 00:01:31

] It's the beginning of

December. And if you do high five, I am so proud of you. You can keep

listening. It's a short, fun episode. And maybe you can even get some tweaks to

really move through some product or even increase your add-on services for your

team or for yourself. This episode could be very beneficial for you. And then

if you are like, 'sister', I am so far behind. This is for me. I am so happy

you're here as well. Let's dive right into it. In this episode, I want to share

five tips that are creative that can either elevate the promotions that you are

already running or there's something that you can simply start right away. You

can start them today because you don't have a ton of time.

[ 00:02:16

] We're going to get you

going because let's be honest, December is one of the busiest months for

salons. Why are we not making it the most busy month for salons? Why are we not

making it the most profitable? Let's get started with tip number one. We are going

to do a countdown to Christmas. So if you have not started this, this is

similar to my 12 deals of Christmas. If you're like, I can't do 12 deals of

Christmas because I don't have that kind of time. That's a-okay. You could do

the 12 days of Christmas and like list them off and then someone could pick and

like take advantage of what those would look like. But also you could do a

countdown to Christmas. How fun would that be to have it be seven days in

December?

[ 00:02:55

] Where you simply build

excitement. A couple of examples for days and things that you could do would

simply be, purchase a gift card of $100 or more. You get $20 in salon bucks. We

don't always recommend 20%, but it's one day and it's one day only. And it's

not like an annual commitment because it's simply the seven days that you're

counting down to Christmas. Also, maybe a free conditioning treatment with any

color service. We can post this on our social media, hoping to engage with some

guests that maybe need to get in last minute. And we can put them with some of

our newer, less seasoned stylists. Also buy two retail products. You get one

free.

[ 00:03:37

] Those would all be

something that creates a sense of urgency because it's one day we're counting

down to Christmas and you can follow along. It'll also help your social media

engagement and it will create urgency. The first year, I will say I've had salons

do this for years. The first year, I've had salons do this for years. The first

year, I've had salons do this for years. I do feel like it's a little bit

lighter because it's getting used to it. But at the same time, the more that we

do it, the more guests start to love it. And so the first time that you do it,

don't ever feel like it's a flop. Tweak it and go from there. Next tip, holiday

glow up package. Let's get a holiday glow up.

[ 00:04:13

] Everyone who comes and

sits in your chair wants to be glowed up. Let's be honest. A couple different

things that you can do is you can create a bundle package. So that would be

like a service and a service. And then you can create a bundle package. So that

would be like a service and a service. And then you can create a bundle

package. So that would be a retail product wrapped up into one. And I really

love to focus on blowouts this time of year because I feel like it can actually

capture people's attention to want blowouts all year long. Of course, they're

going to want to get blowouts this year. They have family pictures. They're

seeing all of these people that they haven't seen in years.

[ 00:04:40

] And maybe they're

seeing, you know, family members that they don't even really like that much.

They want to look their best. So this is the time where we could do like a

blowout, a gloss and