#222: How to Build a Personal Brand When the Brand Is You — Duo On Air Podcast

Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job.

In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked.

Inside this episode:

Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting it
The boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haul
How to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndrome

Shannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality TV producer, and now she's a Penguin Random House author with her book Don't Save the Good Stuff landing in 2027. Her whole philosophy comes down to giving away everything you know for free and trusting the right people will still want to work with you, which, full disclosure, is exactly how she found Duo.

Grab the Links Here:

Episode Show Notes: https://duocollective.com/blog/building-a-personal-brand

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/