Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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Sep 28, 2026 · 30:29
Right now someone is forming an opinion about your business. Maybe they opened your newsletter, clicked the link in your email signature, found one of your pins, or ChatGPT sent…
Sep 18, 2026 · 55:37
Most people come to us asking about an SEO retainer first — that's just how the industry trained them to think. We do it differently: four doorways in, from DIY to a single day…
Aug 10, 2026 · 32:00
September hits like a wall for most small business owners — suddenly everyone wants to book and you're scrambling. This episode is the "August prep guide" your listeners didn't…
Jul 27, 2026 · 45:57
Networking events have a way of leaving you more drained than when you walked in, buttoned up with a stack of business cards, wondering if anyone in the room even saw you. Court…
Jul 13, 2026 · 55:06
Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing…
Jun 22, 2026 · 41:46
Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether…
Jun 8, 2026 · 45:53
Your website might look fine on the surface, but could it be quietly costing you leads? In this episode, we're unpacking the "good enough" website trap: the hidden conversion…
Jun 1, 2026 · 26:19
DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode,…
May 29, 2026 · 42:42
We're bringing back one of our most-loved episodes all about the science behind memorable brand taglines. Learn why some taglines stick, what makes them effective, and three…
May 18, 2026 · 35:19
We built an AI-powered website audit tool that scores your site for both SEO and GEO (Generative Engine Optimization) — meaning how well your business shows up in Google and AI…
May 11, 2026 · 30:34
If SEO has started feeling overwhelming lately, today's episode is here to simplify things. We’re breaking down how to build an SEO strategy that actually supports your bottom…
May 4, 2026 · 26:13
If you’ve been treating your Google Business Profile like a “set it and forget it” situation… we need to talk. In this episode, we’re diving into the real state of local…
May 1, 2026 · 47:48
Want your website to feel less “template-y” and more you —without diving into complex code? In this episode, we’re joined by our in-house Showit designer (and now officially…
Apr 20, 2026 · 58:32
Custom design ≠ custom development—and knowing the difference could completely change how your website performs. In this episode, we’re joined by Lindsay, founder of Made to…
Apr 13, 2026 · 32:26
If your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that actually feels doable,…
Apr 6, 2026 · 34:01
Running a boutique agency isn’t just about client work and creative projects, there’s a whole layer of behind-the-scenes expenses that most people never see. In today's episode,…
Mar 30, 2026 · 46:34
Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to…
Mar 23, 2026 · 22:04
You know those days where you worked all day but somehow have nothing to show for it? You’re busy, you’re doing all the things, but the inquiries just aren’t coming in. In…
Mar 16, 2026 · 27:20
Search is changing fast, and a new SEO question is popping up everywhere: how do you get AI tools like ChatGPT, Perplexity, and Google’s AI Overviews to mention your website as a…
Mar 9, 2026 · 32:43
Once your business is stable and bringing in revenue, the next question becomes: where should you actually reinvest your money for growth? In today's episode, we’re breaking down…
Mar 2, 2026 · 37:32
If you’re feeling pressure to be faster, cheaper, and more “convenient” just to stay competitive, this conversation is an important one. With rising costs, tighter budgets, and…
Feb 23, 2026 · 43:44
You got an inquiry. Cue the happy dance… and then the immediate “okay wait, what happens next?” spiral. In today's episode, we’re walking you through exactly what happens after…
Feb 16, 2026 · 35:04
SEO feels louder than ever right now. Between core algorithm updates, AI Overviews, GEO, AIO, and now ads inside ChatGPT, it’s easy to wonder what actually matters and what’s…
Feb 9, 2026 · 45:48
For the longest time, we felt like we had to choose: fun or credible. And honestly, we blame our PTSD from agency world because we thought being “professional” meant sounding…
Feb 2, 2026 · 51:36
Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re…
Jan 19, 2026 · 41:55
Last year, we made some bold marketing predictions for 2025 and today we’re circling back to see which ones actually hit and which ones missed the mark. From community centered…
Jan 12, 2026 · 26:18
SEO can feel like a giant question mark, especially when everyone online is telling you something different. In today’s episode, we’re simplifying the whole thing and walking you…
Jan 5, 2026 · 37:07
We cannot believe we’re saying this… Duo On Air just hit 200 episodes. To celebrate, we’re taking you on a walk down memory lane with 10 must-listen episodes that shaped Duo,…
Dec 29, 2025 · 29:13
Feeling stuck because you do not know where to start in your business or marketing? You are not alone and you are not behind. In today’s episode, we are unpacking why overwhelm…
Dec 22, 2025 · 59:14
Podcasting has quickly become one of our favorite corners of the business, mostly because we get to yap, teach, and connect with you in a way that feels way more human. Today…
Dec 15, 2025 · 31:57
Getting your next client doesn’t always mean posting more, launching something big, or completely reinventing your business. Sometimes it’s about getting a little more creative…
Dec 8, 2025 · 39:11
In this episode, we’re taking you behind the scenes to share exactly how we market at Duo Collective— the real workflows, the support we rely on, and the data-driven decisions…
Dec 1, 2025 · 42:49
If you’re in a slow, discouraging, what-the-heck-am-I-even-doing season, this episode is the reminder you didn’t know you needed. Because every business has messy chapters and…
Nov 24, 2025 · 33:47
Today we’re flipping the script on what it really means to give back. Because let’s be honest, the holiday season can stretch your time, energy, and budget to the limit. But…
Nov 17, 2025 · 21:55
In today’s episode, we’re calling out the Q4 panic that hits every entrepreneur this time of year. You know the one… racing to squeeze in last-minute sales, hit impossible goals,…
Nov 10, 2025 · 20:24
In today’s replay, we are revisiting one of our most loved episodes on how to find a good keyword and giving it a 2025 refresh. We are breaking down how to choose keywords that…
Nov 3, 2025 · 32:43
In today’s episode, we’re chatting with our client and travel pro, Dana from DWD Travel, about something so many business owners forget— how to bring your brand beyond the…
Oct 27, 2025 · 33:33
Think you can’t launch your course until everything is perfect? In today’s episode, we’re proving that’s just not true. We’re walking you through how to launch even when things…
Oct 20, 2025 · 27:02
We finally did it... our very first all-team retreat! In this episode, we’re taking you behind the scenes of what it looked like to bring our fully remote team together in one…
Oct 13, 2025 · 25:42
It’s Court’s birthday, and you know we had to celebrate our branding bestie in true Duo fashion — with a confetti-filled Q&A! We’re spilling all the fun facts, from her love of…
Oct 6, 2025 · 31:16
Think business growth has to mean hustle? In today’s episode, we’re breaking down the simple shifts that are actually working for us right now. From automations that save our…
Sep 29, 2025 · 15:59
Think growing your traffic takes months? In today’s episode, we’re proving you can start seeing results in as little as 30 days. We’re sharing three simple tweaks like creating…
Sep 22, 2025 · 21:16
SEO isn’t dead. In fact, it’s actually simpler than ever for small business owners to win at it. In today’s episode, we’re breaking down why the old, complicated version of SEO…
Sep 15, 2025 · 29:46
Ever feel like SEO is just a waiting game? In today’s episode, we’re breaking down the real signs that your SEO is working— beyond rankings and vanity metrics. From keyword…
Sep 8, 2025 · 42:07
Ever feel like your brand looks okay on the outside, but deep down it just doesn’t feel like you ? In this episode, we chat with Dahlia from Dahlia Orth Creative about the shift…
Aug 25, 2025 · 31:01
September is the real New Year for your business. Forget January, this is the season when the energy shifts, routines reset, and clients come back ready to invest. In today’s…
Aug 18, 2025 · 25:15
If you’ve ever wondered how we take brand strategy and turn it into visuals that feel perfectly aligned with a business, this episode is for you. In today’s episode, we’re…
Aug 11, 2025 · 31:49
In today’s episode, we’re walking you through nine easy, impactful tips to make your emails a “must open” for your audience. From naming your newsletter to designing it so it…
Aug 4, 2025 · 32:21
Feeling overwhelmed by all the SEO news floating around? In today’s episode, we’re breaking down what’s actually happening with search right now... from Google’s latest update to…
Jul 28, 2025 · 34:27
Feedback can be tricky... especially when it comes to something as personal as design. In today’s episode, we’re sharing how to give and receive feedback that actually moves a…
Jul 21, 2025 · 30:16
Think your homepage is doing all the heavy lifting? In this episode, we’re shining a spotlight on the three most overlooked pages on your website, the ones that are quietly…
Jul 14, 2025 · 21:07
Ever wonder what kind of party your brand would throw? In today’s episode, we’re helping you step into your brand’s personality in the most fun way possible. We’ll walk you…
Jul 7, 2025 · 23:05
Think your blog needs more keywords or longer paragraphs to rank? Not quite. In today’s episode, we’re breaking down the real secret to better blog performance: making your…
Jul 4, 2025 · 12:01
Think Court loves Halloween? You should see her in July. In today’s episode, we’re talking all about Court’s true obsession — the Fourth of July. From a week’s worth of…
Jun 30, 2025 · 28:53
Ever land on your website and feel totally lost? In today’s episode, we’re talking all about UX (user experience) and why your site might not be converting the way you hoped.…
Jun 16, 2025 · 36:32
Thinking about hiring for the first time? In this episode, we’re breaking down what you really need to know before bringing someone onto your team—whether it’s a contractor,…
Jun 9, 2025 · 30:56
Ever caught yourself thinking, “Am I giving away too much for free?” In this episode, we’re unpacking the fear behind sharing your expertise for free and flipping the script on…
Jun 2, 2025 · 42:59
Ever feel like you’re bad at habits? Same—until we met Alessia. In this episode, we’re unpacking why most habit advice wasn’t made with women (or moms or entrepreneurs) in…
May 18, 2025 · 56:20
We hear this all the time from our clients: ‘My website just doesn’t feel like me anymore.’ Maybe you’ve outgrown it. Maybe you cringe a little every time you have to drop the…
May 12, 2025 · 46:50
In today’s episode, we’re getting real about the one thing that helped us scale our business without burning out: delegation . We’re sharing how we went from doing all the things…
May 5, 2025 · 46:16
If you’ve ever logged into LinkedIn and felt overwhelmed by cold pitches, connection requests with sales notes, or just that general ick feeling—you’re not alone. That’s not the…
Apr 28, 2025 · 30:42
Choosing the right SEO tool can feel overwhelming—especially when different platforms give you different numbers. In this episode, we’re comparing Semrush vs. Ubersuggest…
Apr 21, 2025 · 26:30
It’s birthday week for Abbey! In this fun and totally unfiltered episode, we’re flipping the script and answering your questions—all about life behind the scenes. From childhood…
Apr 14, 2025 · 52:11
Think video is just for social media influencers? Think again. In this episode, we’re sharing creative, impactful ways to use video as a service provider—from onboarding and…
Apr 7, 2025 · 41:41
Some taglines are forgettable… others stick in your head for years. In this episode, we’re diving into the science behind what makes a tagline truly memorable —and how you can…
Mar 31, 2025 · 43:54
Ever wish you could spot a difficult client before they sign the contract? In this episode, we’re talking all about creating your own Red Flag List as a service provider—and why…
Mar 24, 2025 · 33:05
Ever wondered how long SEO actually takes? In this episode, we’re answering one of the most common questions we get—from quick wins in just a few weeks to the long game that…
Mar 17, 2025 · 20:16
Think you’re doing SEO right? You might be making some surprisingly common mistakes that are keeping your website invisible. In this episode, we’re breaking down the biggest SEO…
Mar 10, 2025 · 24:49
Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t…
Mar 3, 2025 · 32:41
Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo…
Feb 24, 2025 · 48:25
Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and…
Feb 17, 2025 · 42:30
Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates —Website Working Days. Learn how setting aside…
Feb 10, 2025 · 39:40
Ever wonder why certain brands just feel right? It’s all about color theory ! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a…
Feb 3, 2025 · 37:09
Want to create an online quiz but not sure where to start? In this episode, we’re breaking down how to choose the perfect quiz topic for your business. From brainstorming ideas…
Jan 27, 2025 · 29:53
Struggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial…
Jan 13, 2025 · 20:04
Curious about SEO audits? In this replay episode, we’re breaking down the exact process we use to audit our clients’ websites and improve their overall SEO performance. From…
Jan 6, 2025 · 36:07
Curious about what’s next in SEO and branding? Today, we’re diving into our top predictions for 2025, from the rise of AI-driven strategies to the return of authentic, real-world…
Dec 30, 2024 · 39:27
Curious about creating multiple revenue streams? In this episode, we’re breaking down how we diversified our income and how you can do it too. From one-on-one services and…
Dec 23, 2024 · 36:40
Feeling burnt out by the hustle? In this episode, we’re sharing ways to celebrate your growth, reflect on your wins, and set yourself up to avoid burnout in the new year. From…
Dec 16, 2024 · 22:43
Looking for tools to make branding easier and more fun? In this episode, we’re sharing our top 9 favorite branding tools that help us (and our clients) stay organized, creative,…
Dec 9, 2024 · 32:21
Launching a website soon? In this episode, we’re breaking down the 5 essential steps to set your site up for success. From creating a clear structure and optimizing images to…
Dec 2, 2024 · 16:54
Ready to launch your new brand but not sure where to start? In this episode, we’re walking you through how to make your brand launch seamless, strategic, and fun! From creating a…
Nov 25, 2024 · 27:37
Curious about what it takes to grow a boutique marketing agency? In this episode, we’re sharing how we’re building our business with an intentional agency model in mind. From…
Nov 18, 2024 · 30:35
In today’s episode, we’re reflecting on the lessons learned and the strategies we’d change if we could start over. From prioritizing brand strategy over chasing clients to…
Nov 11, 2024 · 21:58
Thinking about investing in paid SEO? In today’s episode, we’re breaking down why it often doesn’t work as a standalone strategy. From high costs and low transparency to missing…
Nov 4, 2024 · 16:47
Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from…
Oct 31, 2024 · 16:38
Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to…
Oct 28, 2024 · 36:14
In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal…
Oct 21, 2024 · 39:47
Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how…
Oct 14, 2024 · 18:58
In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak…
Oct 7, 2024 · 32:54
In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll…
Sep 30, 2024 · 25:18
Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break…
Sep 23, 2024 · 39:06
Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share…
Sep 16, 2024 · 40:05
Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and…
Sep 10, 2024 · 29:05
Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much…
Sep 2, 2024 · 28:18
In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the…
Aug 26, 2024 · 24:23
In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon…
Aug 19, 2024 · 21:23
Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we…
Aug 12, 2024 · 13:07
Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to…
Aug 5, 2024 · 20:15
Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential…
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