#223: The Pricing Conversation Nobody Wants to Have

Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.

Talking points

• How your brand positioning directly dictates your pricing ceiling
• The "stranger on the street" test for knowing if your price matches your presence
• What undercharging actually signals to potential clients (it's not what you think)
• How Abbey and Court have each navigated pricing pivots in their own business

Episode Show Notes: https://duocollective.com/blog/service-pricing-conversation

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